Business
Lovesac and alice + olivia Announce Collaboration Ahead of NYFW
The brands will bring two limited edition Stacey Bendet-designed Covers to living rooms across the U.S. STAMFORD, Conn., Sept. 6, 2022 /PRNewswire/ --
About this update from The Lovesac Company
[{"type":"text","content":"The brands will bring two limited edition Stacey Bendet-designed Covers to living rooms across the U.S. \nSTAMFORD, Conn., Sept. 6, 2022 /PRNewswire/ -- Lovesac, the Designed for LifeTM furniture company best known for their Sactionals (\"The World's Most Adaptable CouchTM\"), Sacs (\"The World's Most Comfortable SeatTM\"), and the innovative StealthTech Sound + Charge System, has teamed up with contemporary fashion brand alice + olivia by Stacey Bendet ahead of New York Fashion Week.\n\n \n \n \n \n \n \n\n \nIntended to effortlessly merge Lovesac's brand promise of Total ComfortTM with alice + olivia's fashion aesthetic, the collaboration will bring limited-edition Cover prints, designed by Stacey Bendet, into the living rooms of U.S. based consumers. Lovesac x alice + olivia CitySac and Squattoman Covers will be sold in Lovesac showrooms and on Lovesac.com, while additionally being merchandised in select alice + olivia boutiques and shown during this season's NYFW Presentation. \n\"Alongside alice + olivia, we're hoping to help consumers bring runway fashion into their homes, in a comfortable and sustainable way. Just like an alice + olivia dress stands out from the crowd, our Stacey Bendet-designed Sac Covers will offer an expressive accent piece for virtually any living room\" said Shawn Nelson, Lovesac Founder and CEO. \"Our brands share the same entrepreneurial spirit, passion for fun and unique products, and a desire to help customers reduce their carbon footprint. For Lovesac, this means designing products that are built to last a lifetime and working towards our mission of zero waste and zero emissions by 2040.\"\nThe brands will launch two unique styles for Fall '22. In advance of this season's NYFW showcase, Lovesac will bring the iconic alice + olivia Cover prints to life: the Sassy Stace and the Flower Garden. \nThe Stace Face, featured on the Sassy Stace pattern, has been a staple for the alice + olivia brand since its inception. The rainbow design celebrates alice + olivia's 20th anniversary and aims to bring a dose of joyful maximalism to owners' homes. It will be shown during this season's NYFW presentation – and a custom-designed Lovesac Mobile Concierge will showcase the iconic pattern as it brings unique consumer experiences to life across Manhattan beginning September 7th. Fans of both brands can also follo...