Business
The Joint Corp. Names Jason Greenwood CMO
- Promotes Marketing and Brand Leader to Spearhead Next Phase of Marketing Innovation - SCOTTSDALE, Ariz., Nov. 03, 2021 (GLOBE NEWSWIRE) -- The Joint Corp.
About this update from The Joint Corp.
[{"type":"text","content":"- Promotes Marketing and Brand Leader to Spearhead Next Phase of Marketing Innovation - SCOTTSDALE, Ariz., Nov. 03, 2021 (GLOBE NEWSWIRE) -- The Joint Corp. (NASDAQ: JYNT), a national operator, manager, and franchisor of chiropractic clinics, promoted Jason Greenwood to Chief Marketing Officer. Greenwood will continue to report to President and Chief Executive Officer Peter D. Holt. “Since joining in 2018, Jason has transformed marketing for chiropractic services, which has and continues to drive growth for our franchised and corporate clinics,” said Holt. “As a key member of the leadership team, Jason has leveraged The Joint Chiropractic’s unique marketplace position and scaled to develop and implement effective marketing programs and enterprise initiatives. As a result, Jason and his team are building culture, attracting key talent, generating leads, and increasing new patient acquisition and conversions. I look forward to his contributions as CMO.” “I’m honored to be named CMO and to work alongside the leaders of The Joint as we galvanize around our mission to improve the quality of life through routine and affordable chiropractic care,” added Greenwood. “Our strong growth is indicative of rising consumer interest as we continue to increase national brand awareness for The Joint and the efficacy of chiropractic care. Our team will continue to design marketing tactics and strategies to support a memorable and recognizable experience at The Joint as we drive toward opening 1,000 clinics by the end of 2023.” About Jason GreenwoodJason Greenwood started with The Joint Corp. in January 2018. He has 25 years of experience in brand strategy, growth initiatives as well as digital/social media, advertising and marketing promotions. Skilled at franchise development, he was a multi-unit franchisee for Robeks Juice. Prior to The Joint, Jason spent a decade in marketing with Phoenix-based Peter Piper Pizza, where he assumed increasing levels of responsibility and ascended to the role of chief marketing officer. He also spent seven years at Young & Rubicam Advertising, developing growth strategies for high-profile clients like Ford Motor Company. Greenwood earned his BBA, Marketing from Eastern Michigan University and his MBA, International Business from Wayne State University. Forward-Looking StatementsThis press release contains statemen...