Garden Veggie Snacks™ Sparks Imagination and Fun in New "YUMbelievably Delicious" Campaign

About this update from The Hain Celestial Group, Inc.

[{"type":"text","content":"First National, Masterbrand Campaign Features the Brand's Full Portfolio of Kid-Loved and Parent-Approved Snacks\nHOBOKEN, N.J., Aug. 13, 2024 /PRNewswire/ -- Garden Veggie Snacks™, the trailblazer in better-for-you snacking, is proud to introduce its first national Masterbrand campaign, \"YUMbelievably Delicious.\" The new campaign advances the brand's aim to connect families through everyday moments of fun, while staying true to its commitment of providing better-for-you snack options that are loved by the whole family.\n\n \n \n\n \nLaunching now in the U.S., \"YUMbelievably Delicious\" creatively prompts snackers and families to ignite their imaginations with every bite of Garden Veggie Snacks. In the brand's veggie-verse of boundless possibility, you can hop a ride on a tomato-guided hot air balloon, tear across the sky on a flavor-packed tortilla chip or skip through the garden with a cluster of perfectly air-popped puffs. Enter a world of real snack adventure that only kids and kids at heart can imagine.\n\"With Garden Veggie Snacks, we believe better-for-you snacks should be fun and taste great, and our portfolio of craveable products delivers on that,\" said Katrina Borisjuk, General Manager of Snacks and Beverages at Hain Celestial Group. \"The YUMbelievably Delicious campaign sparks a joyride of imagination on a broader scale, while celebrating our fun snacks and veggie ingredients that have always made Garden Veggie Snacks a family favorite.\"\nThe new campaign marks a purposeful shift in positioning for the better-for-you snack leader as it adopts 'Garden Veggie Snacks' as its Masterbrand identity. Founded in 2008 under the brand name 'Sensible Portions,' the move reflects the evolution of consumer mindsets as the better-for-you snack category has changed – and rapidly grown – over the past two decades.\n\"Snacking continues to become a more prominent part of consumers' lifestyles and eating habits, especially for busy, on-the-go families,\" said Borisjuk. \"More than half of U.S. parents are looking for better-for-you snacks their kids will actually eat1, but many worry they will lack the great taste and fun experience of something more conventional. With our YUMbelievably Delicious campaign, we're excited to dispel those barriers. You can have a great tasting, better-for-you snack and have fun with it too.\"\nThe ...

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