Business
Alba Botanica® Partners With Refinery29, The Leading Global Media And Entertainment Company Focused On Young Women
LAKE SUCCESS, N.Y., April 2, 2019 /PRNewswire/ -- The Alba Botanica® brand proudly embodies its mission to "Do Beautiful," with their Do Good, Do Beautiful™
About this update from The Hain Celestial Group, Inc.
[{"type":"text","content":"LAKE SUCCESS, N.Y., April 2, 2019 /PRNewswire/ -- The Alba Botanica® brand proudly embodies its mission to \"Do Beautiful,\" with their Do Good, Do Beautiful™ campaign. Founded in 2017, the campaign represents pillars that the Alba Botanica® brand stands for: female empowerment, environmental sustainability, animal rights and rescue, as well as empowering fearless females who take the reins, create legacies and are unafraid to start a revolution. By using only botanically-based, 100% vegetarian ingredients, Alba Botanica® consistently \"does beautiful\" by reducing its environmental footprint whenever possible. Determined to continue \"doing good,\" the brand has partnered with Refinery29, which was set in place to further empower, encourage and inspire fearless females.\n\n \nAlba Botanica® collaborated with Refinery29, the leading global media and entertainment company focused on young women, to add insight and storytelling to the campaign that features a diverse list of activist-oriented Gen-Z women, our Z-listers. Each Z-lister was specifically chosen due to their established cause falling within the pillars that both brands stand for. This campaign will celebrate the beauty of charity and sustainability, as well as encourage this generation to \"do beautiful\" as a result of \"doing good\". \nThe Refinery29 feature will link out to the Do Good Do Beautiful Hub on AlbaBotanica.com, where readers can learn more about each \"Z-lister\" and how they can support each cause and take action. Additionally, the feature will debut a joint research study on the relationship between activism and young women. Amongst the findings, the study revealed that 71% of women consider themselves to be socially conscious, yet only 55% of women say it's easy to get involved. Topping the list of their priority social causes are: child welfare and protection, racial equality and justice and women's rights in general. .\n\"Alba Botanica® brand DNA has always been rooted in this idea of doing beautiful – for the environment, for animals, and most importantly, by helping women Do Beautiful for themselves and each other,\" said Sohana Samanta, Senior Brand Manager for the Alba Botanica® brand. \"We're so inspired by women who chose careers that have them doing beautiful every day. It makes us proud helping other women live their values by choosing produ...