Business
The Glimpse Group Accelerates Growth Potential With the Appointment of Immersive Technology Marketing Veteran James Watson as Chief Marketing Officer
With more than 20 years of marketing experience, James Watson has spent the last 10 years developing award winning marketing programs across the VR & AR
About this update from The Glimpse Group, Inc.
[{"type":"text","content":"With more than 20 years of marketing experience, James Watson has spent the last 10 years developing award winning marketing programs across the VR & AR sectors with leading global companiesNEW YORK, NY / ACCESSWIRE / April 4, 2022 / The Glimpse Group, Inc. (NASDAQ:VRAR)(FSE:9DR) (\"Glimpse or the \"Company\") a Virtual Reality (\"VR\") and Augmented Reality (\"AR\") platform company comprised of multiple VR and AR software & services companies, today announced the appointment of James Watson as its Chief Marketing Officer (\"CMO\").Prior to joining Glimpse, James was the founder of XRTech Marketing, a strategic marketing consulting firm focused on helping XR companies align their products with market needs. Previously, he was the CMO of Immerse, where he helped grow its enterprise VR platform and establish a customer base including BP, DHL and Nestlé. His involvement with XR began at creative agency Imagination, where he established their immersive technology offering, developing VR and AR solutions for clients, including Shell and Major League Baseball. His early marketing career involved working for British Airways and Ogilvy, where he led digital marketing programs for clients including Cisco and Philips. James is a regular speaker at industry events, Co-chair of the VRAR Association and a member of the British Standards Institute (BSI) VR & AR Committee.With his extensive experience in the marketing industry, James will drive Glimpse's central marketing strategy. He will manage all Glimpse brand and communication activity including content marketing, performance marketing, digital media and public relations. In addition, he will oversee each of Glimpse's subsidiary companies marketing strategies.With his extensive experience in the marketing industry, James will drive Glimpse's central marketing strategy. He will manage all Glimpse brand and communication activity including content marketing, performance marketing, digital media and public relations. In addition, he will oversee each of Glimpse's subsidiary companies marketing strategies.Link to Video: https://vimeo.com/667486472\"It's a great time to be joining Glimpse given the acceleration of interest and awareness of enterprise VR & AR solutions, there's huge potential across Glimpse to tap into this increased interest,\" said James Watson. \"As CMO, my role will be to ...