Business
Water.org Partners with Gap Inc., Amazon, Starbucks, and Ecolab to Launch Get Blue™, Advancing Water.org's Goal of Reaching 200 Million People by 2030
Water.org, Gap Inc., Amazon, Starbucks, and Ecolab today announced the launch of Get Blue™. The global initiative is designed to accelerate access to safe water and sanitation by aligning business leadership, consumer engagement, and capital behind Water.org's proven, market-driven solutions, reaching families and communities in need around the world.
About this update from Gap, Inc. (the)
[{"type":"text","content":"Founding partners will activate products, content, and experiences that help fund access to safe water and sanitation through Water.org's proven solutions","length":158,"tagName":"p","attribs":{}},{"type":"text","content":"DAVOS, Switzerland, Jan. 19, 2026 /PRNewswire/ -- Water.org, Gap Inc., Amazon, Starbucks, and Ecolab today announced the launch of Get Blue™. The global initiative is designed to accelerate access to safe water and sanitation by aligning business leadership, consumer engagement, and capital behind Water.org's proven, market-driven solutions, reaching families and communities in need around the world.","length":407,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":101,"url":"https://media.zenfs.com/en/prnewswire.com/2fdf6185b3cee687e1946b12e0c4b460"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/CcsV9dXxKeJGHgshaIBlBA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE3ODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/2fdf6185b3cee687e1946b12e0c4b460","width":400,"height":101}},"href":"https://mma.prnewswire.com/media/2863979/Bring_Water_Home_Get_Blue.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Today, 2.1 billion people—nearly one in four worldwide—still lack access to safe water, while 3.4 billion people lack access to safe sanitation. When families have access to safe water and sanitation at home, the benefits are immediate and lasting–supporting improved health, time gained for education and income, and opportunity.","length":330,"tagName":"p"},{"type":"text","content":"Get Blue is designed to be a long-term platform that enables companies across consumer and business-to-business sectors to treat water as a core operating and market issue. By recognizing water as a growing business imperative, the campaign gives enterprises a way to turn leadership, collaboration, and customer participation into sustained investment in solutions that Bring Water Home™.","length":389,"tagName":"p"},{"type":"text","content":""At Gap Inc., we bridge gaps to create a better world — and the gap between people who lack access to water, let alone clean water, is far too big. We believe everyone should have access to clean water," said Richard Dickson, president and CEO of G...