Business
GAP INC. LAUNCHES ENCORE, A NEW AND MORE REWARDING LOYALTY EXPERIENCE FOR LOVERS OF FASHION & ENTERTAINMENT
Gap Inc. (NYSE: GAP) today announced the launch of Encore, a new membership program that creates new ways for customers to connect with its iconic brands—Old Navy, Gap, Banana Republic and Athleta.
About this update from Gap, Inc. (the)
[{"type":"text","content":"Encore goes beyond points and discounts by introducing new fashion, entertainment, and cultural moments for members","length":140,"tagName":"p","attribs":{}},{"type":"text","content":"New Encore credit card sets a higher standard in apparel retail loyalty by rewarding customers even when they shop outside the Gap Inc. portfolio","length":155,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, Feb. 24, 2026 /PRNewswire/ -- Gap Inc. (NYSE: GAP) today announced the launch of Encore, a new membership program that creates new ways for customers to connect with its iconic brands—Old Navy, Gap, Banana Republic and Athleta.","length":247,"tagName":"p"},{"type":"image","alt":"GAP INC. LAUNCHES ENCORE, A NEW AND MORE REWARDING LOYALTY EXPERIENCE FOR LOVERS OF FASHION & ENTERTAINMENT","displaySize":"","headline":null,"caption":"GAP INC. LAUNCHES ENCORE, A NEW AND MORE REWARDING LOYALTY EXPERIENCE FOR LOVERS OF FASHION & ENTERTAINMENT","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/b629333145ce8a93d03d9991ec70942b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Fi0y6dNWSFhY2IIc9lI5hg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b629333145ce8a93d03d9991ec70942b","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2918861/Gap_Inc_Encore_NewsRoomBanner_V1_NOIR_ID.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Gap Inc.'s rebranded loyalty program is among one of the largest programs in U.S. apparel retail, with a house file of nearly 40 million active members across its brands. Encore builds on that foundation, informed by insights from Gap Inc.'s customer research showing that shoppers want earlier access, meaningful moments, and savings that feel intentional and easy to understand.","length":463,"tagName":"p"},{"type":"text","content":"Encore brings together access, style and savings through moments inspired by fashion and entertainment, building on Gap Inc.'s previous cross-brand rewards program by introducing exclusive opportunities, content and experiences that will expand over time alongside traditional ...