Business
Athleta Champions Women During Breast Cancer Awareness Month in Partnership with Susan G. Komen®
Athleta, a Gap Inc. (NYSE: GAP) company and leading women's performance activewear brand, is honoring Breast Cancer Awareness Month. In a powerful new collaboration, Athleta has teamed up with renowned fashion designer Kristin Juszczyk and Susan G. Komen®, the world's leading breast cancer organization, to reimagine the Train Free Bra, blending innovation, purpose, and style to inspire women to prioritize their breast health.
About this update from Gap, Inc. (the)
[{"type":"text","content":"In celebration, Athleta unveils the Kristin Juszczyk-designed Train Free Sports Bra - created to empower women in motion, with proceeds supporting Komen's mission to end breast cancer. ","length":188,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, Sept. 30, 2025 /PRNewswire/ -- Athleta, a Gap Inc. (NYSE: GAP) company and leading women's performance activewear brand, is honoring Breast Cancer Awareness Month. In a powerful new collaboration, Athleta has teamed up with renowned fashion designer Kristin Juszczyk and Susan G. Komen®, the world's leading breast cancer organization, to reimagine the Train Free Bra, blending innovation, purpose, and style to inspire women to prioritize their breast health.","length":488,"tagName":"p"},{"type":"image","alt":"Athleta Champions Women During Breast Cancer Awareness Month in Partnership with Susan G. Komen®","displaySize":"","headline":null,"caption":"Athleta Champions Women During Breast Cancer Awareness Month in Partnership with Susan G. Komen®","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/54cb4b023a1c978e1f5d818ae4c92db7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ZHcbJc_A_OKmz7ASSoUA5A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTU2MDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/54cb4b023a1c978e1f5d818ae4c92db7","width":300,"height":400}},"href":"https://mma.prnewswire.com/media/2785090/Athleta_Champions_Women.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Juszczyk, known for transforming athletic wear into statements of identity, brings her design vision to this collaboration. The Athleta X Kristin Juszczyk Train Free Bra features the phrase 'Check These Out' along the front band in pink. A playful double entendre designed to spark conversation and encourage women to get themselves checked, and to remind others in their community, to do the same.","length":406,"tagName":"p"},{"type":"text","content":""This collaboration is incredibly personal to me. I lost my mom after her courageous 14-year battle with breast cancer, and not a day goes by that I don't carry her strength with me," said Kristin Juszczyk. "Partnering with Athleta, a brand rooted in empowering and uplifting women, has made...