Business
The Fresh Factory Expands Capabilities in the Booming Wellness Shot Category
The functional shots business is one of the fastest-growing food and beverage sectors ...
About this update from Fresh Factory B.c. Ltd.
[{"type":"text","content":"The Fresh Factory Expands Capabilities in the Booming Wellness Shot CategoryThe functional shots business is one of the fastest-growing food and beverage sectorsNew equipment can produce 2-4 oz wellness shots, offering innovation and expediency for customersCAROL STREAM, IL / ACCESSWIRE / March 23, 2022 / The Fresh Factory B.C. Ltd. (CSE:FRSH)(FRA:Q4Z) (\"The Fresh Factory\" or the \"Company\"), a mission-driven platform for fresh, clean-label, plant-based food and beverage brands, continues to expand its growing and diverse set of capabilities by adding shot-line equipment to the Company's manufacturing facility located in Carol Stream, Illinois (the \"Facility\"). With the new technology, the Company can produce 2-4 oz recyclable PET plastic bottles, increasing efficiency and exemplifying The Fresh Factory's dedication to innovation.In 2019, the functional-shots sector was valued at USD 369.3 million and is expected to reach USD 1.4 billion by 2027[1]. ResearchAndMarkets.com suggests the rise in demand for functional shots was fueled by the COVID-19 pandemic as consumers searched for products to reduce the chances of illness and to boost immunity.\"More than ever, people want clean-label food and fresh ingredients,\" said Bill Besenhofer, CEO and Co-founder of The Fresh Factory. \"This best-in-class shot-line equipment will allow us to meet the needs of the innovative fresh-food brands we support.\"Wellness Shot-Line Capabilities:Equipment includes descrambler, filler, capper, labeler, and date coderFills clean-label, all-natural, organic, and kosher drinks in square and round bottlesProduce is fresh-pressed on-site at the Facility to guarantee freshnessThe Company has wide-ranging labeling capabilities for various bottle sizes and types\"This new technology broadens our customer base to include brick-and-mortar grocers, juiceries, retail brands, meal-kit companies, and the rapidly growing e-commerce sector,\" said Mike Weglarz, EVP of Commercialization at The Fresh Factory. \"The speed and efficiency provided by the shot-line equipment also enable us to scale up current production and further expand into the fastest-growing segment in the cold-pressed business unit.\"As a public-benefits corporation, The Fresh Factory composts 100% of the pulp waste generated while cold-pressing produce, nearly 40% of which is procured in the...