Business
The Fresh Factory Brings Innovation and ESG-Focus to Canadian Venture Capital Markets
B Corporation focused on creating, investing in, and accelerating the plant-based, clean-la...
About this update from Fresh Factory B.c. Ltd.
[{"type":"text","content":"The Fresh Factory Brings Innovation and ESG-Focus to Canadian Venture Capital MarketsB Corporation focused on creating, investing in, and accelerating the plant-based, clean-label food and beverage brands of tomorrowStrong management team and board with extensive experience in food commercialization, health and wellness and CPG, backed by strategic investors, including Listen Ventures and Kimbal MuskCAROL STREAM, IL / ACCESSWIRE / November 23, 2021 / The Fresh Factory B.C. Ltd. (CSE:FRSH) (\"The Fresh Factory\" or the \"Company\"), a mission-driven company for plant-based and clean-label food and beverage brands, joins the CSE to capture the appetite of the Canadian venture capital markets.The Fresh Factory is a vertically integrated company focused on accelerating the growth of emerging plant-based and clean-label food and beverage brands. The Fresh Factory owns or partners with up-and-coming brands to develop, manufacture, distribute, and sell products made from fresh produce and recognizable ingredients. It operates from its centrally located manufacturing facility in Carol Stream, Illinois, just outside of Chicago, ideally located to serve customers across the United States. As a B Corporation, The Fresh Factory is environmentally and socially focused and driven to leave a lighter, greener mark on the environment while making a strong, positive impact on their communities and the food system as a whole.\"We saw the Canadian venture capture markets as the perfect arena to further propel our business and to align with investors who support companies like ours - companies who want to put out great products while also helping people and reforming inefficiencies in the system,\" said Nate Laurell, co-founder of The Fresh Factory. \"As a B Corporation, we set a goal to become a market leader in sustainability - everything from ensuring a fair wage for our farmers, sourcing locally, composting our waste, purchasing produce seconds (food that is often thrown out), donating a percentage of sales, and operating a diverse and equitable company. These are just a few of the metrics we track today, and we have various initiatives underway to become even more sustainable.\"According to a 2021 report published by Bloomberg Intelligence, Plant-Based Foods Poised for Explosive Growth, the plant-based food market is projected to reach $162 bil...