Business
Gallaudet University Students Create Global Sign Name for Coca-Cola
Gallaudet University, the leading institution in the world for deaf and hard of hearing students, announced today that a group of university students has created and presented The Coca-Cola Company with its own global corporate sign name.
About this update from Coca-cola Company (the)
[{"type":"text","content":"New Coca-Cola Sign Name Debuts with Reimagined Iconic 1971 "Hilltop" Ad, This Time in American Sign Language and Featuring Gallaudet Students Filmed on Campus","length":168,"tagName":"p","attribs":{}},{"type":"text","content":"WASHINGTON, May 8, 2025 /PRNewswire/ -- Gallaudet University, the leading institution in the world for deaf and hard of hearing students, announced today that a group of university students has created and presented The Coca-Cola Company with its own global corporate sign name.","length":278,"tagName":"p"},{"id":"rUCtzkKUwSo","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/rUCtzkKUwSo","width":560,"height":315,"anchorId":"014ed7a2-ab87-5170-855f-c9d8078d7089"},{"type":"text","content":"The new name sign debuts with a reimagining of Coca-Cola's iconic 1971 "Hilltop" ad, filmed in American Sign Language with students, faculty and alumni on Gallaudet's Washington, D.C. campus.","length":209,"tagName":"p"},{"type":"text","content":"Backed by research and input from the university and broader deaf communities, a cohort of Gallaudet students developed the corporate name sign and gifted it today in honor of Coca-Cola's 139th birthday.","length":207,"tagName":"p"},{"type":"text","content":"The Coca-Cola Company's new global sign name, developed over the past year through Gallaudet's student-led Communications and Marketing Lab, visually represents the iconic soft drink in American Sign Language (ASL), reinforcing the Company's commitment to inclusion and accessibility, and its connection with the global deaf and hard of hearing community.","length":367,"tagName":"p"},{"type":"text","content":"The visual expression signs out the letters "C-O-K-E" in ASL with an added rhythmic hand motion representing the brand's signature dynamic ribbon.","length":160,"tagName":"p"},{"type":"text","content":""It is more than fitting that The Coca-Cola Company is the first global corporation to receive a sign created by students at Gallaudet University," said Storm Smith, Gallaudet University's Director of Storytelling. "We are deeply honored to have partnered with Coca-Cola on this. Our hope is that many other global brands will now follow in Coca-Cola's footsteps, recognizing the extraordinary value a global sign name bri...