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Coca-Cola® Celebrates 30 Years as Presenting Sponsor of the Essence Festival of Culture®
This Fourth of July weekend, Coca-Cola® will celebrate the brand's 30-year commitment to partnering with Essence for the annual ESSENCE Festival of Culture®, the largest African American music and empowerment event in the country. ESSENCE Festival of Culture® is the vibrant homecoming and cultural pilgrimage designed to bring together the most iconic and influential voices from the culture to celebrate the richness of Black community, creativity, culture and commerce throughout the holiday weeke
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[{"type":"text","content":"Coca-Cola® and ESSENCE Mark 30-Year Anniversary of "Shining Together" for Annual ESSENCE Festival of Culture® in New Orleans by Bringing the Culture's Most Influential Voices Together to Celebrate the Richness of Black Community, Creativity & Commerce","length":269,"tagName":"p","attribs":{}},{"type":"text","content":"ATLANTA, July 2, 2025 /PRNewswire/ -- This Fourth of July weekend, Coca-Cola® will celebrate the brand's 30-year commitment to partnering with Essence for the annual ESSENCE Festival of Culture®, the largest African American music and empowerment event in the country. ESSENCE Festival of Culture® is the vibrant homecoming and cultural pilgrimage designed to bring together the most iconic and influential voices from the culture to celebrate the richness of Black community, creativity, culture and commerce throughout the holiday weekend in the vibrant city of New Orleans. For 30 years, Coca-Cola® has been "Shining Together" with ESSENCE as the official presenting sponsor of the ESSENCE Festival of Culture® - highlighting Coca-Cola®'s long-standing tradition of giving back to the brand's communities.","length":830,"tagName":"p"},{"type":"image","alt":"Coca-Cola® Celebrates 30 Years as Presenting Sponsor of The Essence Festival Of Culture®","displaySize":"","headline":null,"caption":"Coca-Cola® Celebrates 30 Years as Presenting Sponsor of The Essence Festival Of Culture®","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":385,"url":"https://media.zenfs.com/en/prnewswire.com/6a972a54aec4ec078922397cede3818a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/e_fBThrlgTvHONogt6uD7g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTY3OTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/6a972a54aec4ec078922397cede3818a","width":400,"height":385}},"href":"https://mma.prnewswire.com/media/2723764/The_Coca_Cola_Company__Celebrates_30_Years_as_Presenting_Sponsor_of_The_Essence_Festival_Of_Culture.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Since 1995, Coca-Cola® has helped power the ESSENCE Festival of Culture® as the presenting sponsor with immersive panels, engagements, and performances as a way to authentically connect with reflect, uplift and highlight the community. In the past three years, the Essence Festival of Culture pr...