Business
Coca-Cola India Powers Ratha Yatra 2025 with Scaled Access, Cultural Integration, and Inclusive Growth
Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from 27th June to 5th July 2025. Building on its successful engagement at Maha Kumbh earlier this year, Coca-Cola will bring its refreshing beverage portfolio to the heart of the Ratha Yatra.
About this update from Coca-cola Company (the)
[{"type":"text","content":"NEW DELHI, June 21, 2025 /PRNewswire/ -- Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from 27th June to 5th July 2025. Building on its successful engagement at Maha Kumbh earlier this year, Coca-Cola will bring its refreshing beverage portfolio to the heart of the Ratha Yatra.","length":390,"tagName":"p"},{"type":"image","alt":"Coca-Cola India’s presence at Ratha Yatra 2025","displaySize":"","headline":null,"caption":"Coca-Cola India’s presence at Ratha Yatra 2025","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":200,"url":"https://media.zenfs.com/en/prnewswire.com/687e9443314dfe07a55eca3be58d8115"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/wzRVqtNk03kLramFApzBoQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM1MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/687e9443314dfe07a55eca3be58d8115","width":400,"height":200}},"href":"https://mma.prnewswire.com/media/2715470/CocaCola_India_RathYatra_2025.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Through its diverse portfolio of brands including Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged and Kinley, Coca-Cola India will enhance the festive fervor with wide-scale availability, immersive brand activations, and deep cultural integration. The company will also foster economic empowerment by supporting local vendors and retailers, and driving tangible social and environmental impact.","length":423,"tagName":"p","attribs":{}},{"type":"text","content":"To mark the occasion, the company will be launching a special edition of Ratha Yatra-themed packaging on its packaged drinking water brand 'Kinley,' celebrating Odisha's rich traditions and creating keepsakes that echo the pride of the region. Coca-Cola India will also introduce affordable pack options, making its beverages accessible to attendees during the festivities.","length":385,"tagName":"p","attribs":{}},{"type":"text","content":"Visitors will experience iconic out-of-home (OOH) displays, cooler wall, and other activations across high-footfall locations along temple routes, beach stretches, markets, highway outlets, transit hubs, and local kiosks. The hydration carts along the route will create economic opp...