Business
Building Retail Resilience in New Delhi: Coca-Cola India's Commitment to Local Entrepreneurs
Kirana stores are the backbone of India's consumer ecosystem. Recognizing their integral role, Coca-Cola India, along with its bottling partners - Moon Beverages Ltd. and Kandhari Global Beverages Private Ltd., is strengthening Delhi's retail network with advanced cooling infrastructure and digital tools to help thousands of local kirana owners grow their businesses. This initiative is part of Coca-Cola India's 'Locally Yours' campaign, which positions the brand as a partner in progress, empower
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[{"type":"text","content":"NEW DELHI, Sept. 26, 2025 /PRNewswire/ -- Kirana stores are the backbone of India's consumer ecosystem. Recognizing their integral role, Coca-Cola India, along with its bottling partners - Moon Beverages Ltd. and Kandhari Global Beverages Private Ltd., is strengthening Delhi's retail network with advanced cooling infrastructure and digital tools to help thousands of local kirana owners grow their businesses. This initiative is part of Coca-Cola India's 'Locally Yours' campaign, which positions the brand as a partner in progress, empowering everyday entrepreneurs, fuelling festive and daily consumption occasions, and reinforcing the vitality of local neighbourhoods.","length":698,"tagName":"p"},{"type":"image","alt":"Where community meets refreshment; Coca-Cola India celebrates our neighbourhood retail heroes","displaySize":"","headline":null,"caption":"Where community meets refreshment; Coca-Cola India celebrates our neighbourhood retail heroes","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":226,"url":"https://media.zenfs.com/en/prnewswire.com/aff186a474d01516b9f79fb908d4d846"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/VDbFvKd7T4FlGNY4Pm.OCg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5ODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/aff186a474d01516b9f79fb908d4d846","width":400,"height":226}},"href":"https://mma.prnewswire.com/media/2782132/Coca_Cola_Retail_Resilience.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Coca-Cola's coolers are driving tangible results for retailers, particularly micro, small, and medium businesses, by boosting revenues, enhancing product shelf life, and creating a more engaging in-store experience. The cooler is not just improving sales; it's adding to customer satisfaction and energizing the local retail ecosystem.","length":343,"tagName":"p"},{"type":"text","content":"Additionally, the tech-driven Coke Buddy platform further strengthens kiranas' operations by offering a self-ordering solution with AI-powered insights and 24/7 support. It streamlines processes and delivers a personalized, seamless retail experience, enabling shop owners to manage their business more efficiently.","length":324,"tagName":"p"},{"type":"text","content":"Retailers themselves are seeing the impact. Raksha Ram Gup...