Business
The Clorox Company Unveils Home Care Redefined: A Look at How Americans Are Reimagining Time, Wellness, and Convenience at Home
The Clorox Company (NYSE: CLX) today announced the release of Home Care Redefined, a first-of-its-kind report designed to define the evolving landscape of consumer home care. Drawing on extensive consumer research and insights, the report details how Americans are caring for their time, their health, and their well-being at home, both today and in the future.
About this update from Clorox Company (the)
[{"type":"list","items":[{"val":[{"type":"text","content":"Report underscores the evolution of home care from a string of chores into a meaningful source of accomplishment, satisfaction, and self‑care","length":141,"tagName":"p"}]},{"val":[{"type":"text","content":"Awareness of the home's influence on family health is rising, and younger generations are taking a more proactive, wellness‑focused approach to home care","length":157,"tagName":"p"}]},{"val":[{"type":"text","content":"Convenience is being reimagined: consumers now value ease and enjoyment over sheer speed in their everyday routines","length":115,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":413,"olType":false},{"type":"text","content":"OAKLAND, Calif., Feb. 19, 2026 /PRNewswire/ -- The Clorox Company (NYSE: CLX) today announced the release of Home Care Redefined, a first-of-its-kind report designed to define the evolving landscape of consumer home care. Drawing on extensive consumer research and insights, the report details how Americans are caring for their time, their health, and their well-being at home, both today and in the future.","length":408,"tagName":"p"},{"type":"text","content":""Consumers' expectations of home care have fundamentally changed," said Oksana Sobol, vice president of marketing insights at The Clorox Company. "When time and money feel more precious than ever, people are looking for superior experiences that feel worthwhile, supportive, and even rewarding."","length":319,"tagName":"p"},{"type":"text","content":"Key FindingsOrganized in three sections — Time at Home, Wellness at Home, and Convenience at Home — the Home Care Redefined report explores each theme from a now, next, and future perspective, offering a holistic view of current consumer realities and emerging trends.","length":274,"tagName":"p"},{"type":"text","content":"Time & Tempo: Cleaning's Upbeat Rhythm","length":46,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Americans are cleaning more often, spending 5.6 hours a week on average (up from 5 hours in 2016) and adding two additional cleaning sessions to their weekly routines. The increase is even more pronounced among parents and pet parents.","length":235,"tagName":"p"}]},{"val":[{"type":"text","content":"How people clean has also transformed. In-the-flow cleaning is now t...