Business
Campbell's® Chunky® Teams With NFL Players, GENYOUth And CSL Esports To Tackle Hunger In Schools With The "Chunky® Million Meals Challenge" Presented By Target
UNIQUE EA SPORTS MADDEN NFL 21 FORMAT PAIRS NFL PLAYERS WITH MADDEN PROS AS "CHAMPION" COACHES NEW YORK, Dec. 1, 2020 /PRNewswire/ -- GENYOUth and Campbell's®
About this update from The Campbell's Company
[{"type":"text","content":"UNIQUE EA SPORTS MADDEN NFL 21 FORMAT PAIRS NFL PLAYERS WITH MADDEN PROS AS \"CHAMPION\" COACHES\n\n\nNEW YORK, Dec. 1, 2020 /PRNewswire/ -- GENYOUth and Campbell's® Chunky®, the Official Soup Sponsor of the NFL, announced today a dynamic esports initiative to help tackle hunger in schools. The Chunky Million Meals Challenge Madden NFL 21 presented by Target tournament will be played in EA SPORTS™ Madden NFL 21 and deliver 100 million meals to alleviate food insecurity among school-aged children during the COVID-19 pandemic, with Campbell's Chunky and Target leading the charge to get the Challenge off to a strong start. The Chunky Million Meals Challenge tournament is encouraging the gaming community to \"game for good\" and support GENYOUth and its partners in this important cause. \n\n \n \n \n \n \n \n\n \nThe Challenge is a free-to-enter open invitation tournament powered by CSL Esports which provides students across North America with life-changing opportunities through esports. Throughout the tournament's top eight bracket, NFL players like New York Giants running back Saquon Barkley, Minnesota Vikings running back Dalvin Cook and Minnesota Vikings wide receiver Justin Jefferson – as well as Madden NFL competitive pros – will serve as \"Champions of Chunky,\" team captains who will coach and mentor the final eight competitors as they face off for uniquely experiential prizes provided by the NFL, EA Sports, CSL Esports and sponsors. Tournament registration begins today, Dec. 1, on Giving Tuesday, with tournament play beginning on Saturday, Dec. 19.\n\"The support of the esports community, EA SPORTS Madden NFL, Campbell's Chunky, Target and other purpose-minded brands and organizations including Doritos and America's Dairy Farmers will accelerate GENYOUth's commitment to feed our nation's kids,\" said Alexis Glick, CEO of GENYOUth. \"COVID-19 has had a devastating impact on schools, as they are in desperate need of equipment and resources to feed the one in four children who now live in food insecurity. For many kids, school meals are their only access to daily nourishment.\"\n\"The work GENYOUth is doing to fight hunger is more important now than ever,\" said Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Company. \"We want to find the most effective ways to support those in need, and a great way to do...