Business
Campbell's® Chunky® Enters the Metaverse with Fortnite Creative and Introduces The Chunky FuelUp Tournament
The branded experience features football-themed games for players to compete for NFL prizes in a live streamed finale. CAMDEN, N.J., Jan. 12, 2023
About this update from The Campbell's Company
[{"type":"text","content":"The branded experience features football-themed games for players to compete for NFL prizes in a live streamed finale.\nCAMDEN, N.J., Jan. 12, 2023 /PRNewswire/ -- The 'Official Soup Sponsor of the NFL' is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Just in time for the NFL playoffs, Chunky is merging the game brand with football themed, native Fortnite gameplay. As a brand known to fuel the everyday hustle, the Chunky FuelUp Tournament features three unique challenges to test players' speed, agility, and accuracy including:\n\n \n \n \n \n \n \n\n \nSpicy Soup Sprint: Players will fly through branded cans and slide down a giant spoon racing to complete the course as fast as possible.Protein Power Course: Players will experience an agility-based training course—juking past tackling dummies and other football-themed obstacles as they rush toward the end zone.Hearty Hail Mary: Participants will test their quarterback skills as they attempt to throw as many cans into moving targets as fast as possible within three progressively more difficult one-minute rounds.\"Launching a Chunky metaverse experience is another step forward for the brand to intersect sports and culture,\" said Marci Raible, Vice President, Integrated Marketing, Campbell's Meals & Beverages. \"As we leverage our 25-year NFL partnership, this activation allows Chunky to connect with the gaming audience and offer an innovative brand interaction.\"\nThe Chunky FuelUp Tournament can be launched through the 12-digit island code in Fortnite Creative; 4261-7980-7840. Once accessed, players will enter the Chunky FuelUp Plaza and explore different areas of the aptly named 'Chunky Bowl' Stadium, including a tailgate area and VIP section. The Chunky Fortnite Creative build was developed in partnership with Spark Foundry, Campbell's media agency of record, Beyond Creative, a Fortnite Creative developer studio, and features Fortnite Creative.\nPlayers need to be aged 18+ to be eligible to play and compete for prizes including signed NFL merchandise, tickets to 2023 NFL games, a shoutout from Nickmercs, and the ultimate glory of being crowned the Chunky MVP. The FuelUp Tournament's qualifying rounds begin on January 12 through February 3. Participants share their high scores on ChunkyGaming.com du...