Business
Campbell's Declares It's Officially Sides Season™ with 2025 State of the Sides Report and Limited-Edition Designer Drop
The fourth annual report reveals side dishes continue to shine as Campbell's teams up with Cynthia Rowley and Kit Keenan to debut Campbell's Sides Collection
About this update from The Campbell's Company
[{"type":"text","content":"\n The fourth annual report reveals side dishes continue to shine as Campbell's teams up with Cynthia Rowley and Kit Keenan to debut \n Campbell's Sides Collection\n \n \n CAMDEN, N.J., Nov. 6, 2025 /PRNewswire/ -- For over 150 years, Campbell's® hasn't just been part of holiday meals – it's helped define them. And during the holidays when loved ones gather, side dishes are always at the heart of the table.\n \n \n \n \n \n \n \n This Sides Season™, Campbell's is not only bringing the latest State of the Sides Report to the table, it's helping people show up with their favorite dishes in style with a first-of-its-kind bag collection by fashion designer Cynthia Rowley and her daughter, content creator and entrepreneur Kit Keenan.\n \n Key findings from the 2025 State of the Sides Report\n \n From classics like Green Bean Casserole (celebrating its 70th anniversary this year!) to rising stars like Mac & Cheese, this year's State of the Sides findings dish out what home cooks know best: it's the sides, not the turkey, that remain the star.\n \n \n 63% prefer eating side dishes over the turkey at Thanksgiving, up from 56% in 2024.\n \n 47% say they'd be perfectly happy with a plate full of sides and nothing else, up from 38% in 2024.\n \n 44% call Green Bean Casserole the most iconic Thanksgiving side, with more than half of those who always cook the full Thanksgiving meal saying it's best made the traditional way.\n \n 50% of the nation believes Mac & Cheese should be a staple at every holiday table, with Gen Z and Millennials leading the charge.\n \n \n Introducing the Limited-Edition Campbell's Sides Collection by Cynthia Rowley & Kit Keenan\n \n Along with the report, Campbell's is dropping the limited-edition Campbell's Sides Collection by Cynthia Rowley & Kit Keenan. With 81% of Americans saying they show love for family and friends by preparing holiday dishes, this mother-daughter duo is the perfect representation of how these dishes are more than just recipes, they are a celebration of togetherness. \n The collection features two stylish yet functional bags designed to help carry and showcase your favorite Campbell's side dishes.\n \n \n The Holiday Tote comes complete with a perfectly sized casserole dish to make your Campbell's Creamy Double Cheddar Mac & Cheese recipe prep effortless. Its roomy interior holds everything y...