Business
Campbell’s and Harris Blitzer Sports & Entertainment Announce Partnership Across Four Storied Franchises
Partnership will Activate Campbell’s Leadership Brands Across HBSE Properties CAMDEN, N.J.--(BUSINESS WIRE)-- Harris Blitzer Sports & Entertainment (HBSE)
About this update from The Campbell's Company
[{"type":"text","content":"\nPartnership will Activate Campbell’s Leadership Brands Across HBSE Properties\n\n CAMDEN, N.J.--(BUSINESS WIRE)--\nHarris Blitzer Sports & Entertainment (HBSE) and Campbell Soup Company (NASDAQ:CPB) (Campbell’s) today announced a unique marketing partnership spanning four storied sports franchises across several of the world’s biggest leagues.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241016170957/en/Mark Clouse, Campbell’s President and CEO and Tad Brown, CEO, Harris Blitzer Sports & Entertainment (Photo: Business Wire)\nCampbell’s will serve as an official partner to the Philadelphia 76ers (NBA), the Washington Commanders (NFL), New Jersey Devils (NHL), Prudential Center in Newark, N.J., and Joe Gibbs Racing (NASCAR). The multi-year partnership will enable fans to connect and engage with Campbell’s leading portfolio of brands through unique activations and authentic offerings in prominent sports and entertainment markets.\n\n“We are proud to partner with an iconic company like Campbell’s and provide them opportunities to elevate and expand the reach of their world-class brands to millions of fans across some of the most influential markets in the U.S.,” said Tad Brown, CEO, Harris Blitzer Sports & Entertainment. “Through this new partnership, Campbell’s will have the ability to mobilize HBSE’s unparalleled portfolio and join our teams in making an impact through the incredible power of sports and entertainment.”\n\nSpecific activations across HBSE’s properties will be announced throughout the year, with Campbell’s showcasing a variety of its brands in some of the nation’s top media markets. Campbell’s 16 leadership brands include Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s Homemade, Snack Factory Pretzel Crisps, Snyder’s of Hanover, Swanson and V8.\n\n“This is a truly unique marketing partnership that will enable us to activate our portfolio of leadership brands across some of the most high-profile, storied franchises in sports,” said Campbell’s President and CEO, Mark Clouse.\n\nThis is the first announcement under a new Campbell’s initiative called “Kitchen 1869” created to leverage the scale of the company’s portfolio and identify growth opportunities focused on brand and produ...