Business
Beachbody (BODi) Drives Growth Through Expansion of Premier Digital Fitness Content Available for Individual Purchase
BODi Doubles the Number of Branded Programs for Standalone Digital Purchase Offering EL SEGUNDO, Calif.--(BUSINESS WIRE)-- The Beachbody Company, Inc. (NYSE:
About this update from The Beachbody Company, Inc.
[{"type":"text","content":"\nBODi Doubles the Number of Branded Programs for Standalone Digital Purchase Offering\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nThe Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the “Company”), a leading health and fitness company, today announced it has doubled the number of its renowned fitness and nutrition programs available for Digital Purchase without a subscription. This expansion supports BODi's strategic initiative to drive sustainable long-term growth by providing more flexible access to its world-class content library.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240611587662/en/Beachbody (BODi) Drives Growth Through Expansion of Premier Digital Fitness Content Available for Individual Purchase (Graphic: Business Wire)\nThe additional BODi programs available now for individual Digital Purchase include:\n\n\n\nINSANITY, the legendary high-intensity cardio program with BODi Super Trainer Shaun T.\n\n\n\nYoga52, a comprehensive full year yoga curriculum for any level, with five world-class instructors.\n\n\n\nFor Beginners Only, designed for those new to fitness with BODi Super Trainer Lacee Green.\n\n\n\nCHOP WOOD CARRY WATER , functional workouts with strength training and primal movement with BODi Super Trainer Amoila Cesar.\n\n\n\nXtend Barre, a sculpting barre program where no barre is needed with BODi Super Trainer Andrea Rogers.\n\n\n\nDIG DEEPER , BODi Super Trainer Shaun T's first complete lifting program.\n\n\n\n\"The enthusiastic response to our Digital Purchase option demonstrates there is significant demand for our premium fitness and nutrition content, albeit in a form that is more conducive to attracting new customers than a full subscription,\" said Carl Daikeler, BODi’s Co-Founder and CEO. \"By doubling the number of titles available, we are making it even easier for people to choose the specific program that appeals to their preferences and experience the remarkable results from our programs without the need for a larger commitment.\"\n\n\nBODi’s offering of standalone Digital Purchases complements its successful all-access subscription model and provides customers with multiple ways to access BODi’s extensive library of 134 programs for a variety of disciplines such as strength and resistance training, weight loss, cardio, yoga, p...