Business
Tims China Launches Nationwide Expansion of Popeyes® in China with Grand Opening of First Flagship Restaurant in Shanghai
Opening sets world record for guest orders on first day Tims China plans to open at least 10 Popeyes restaurants in Shanghai in the coming quarter and 1,700
About this update from Th International Limited
[{"type":"text","content":"Opening sets world record for guest orders on first day\nTims China plans to open at least 10 Popeyes restaurants in Shanghai in the coming quarter and 1,700 across China over the next decadeNew Shanghai flagship restaurant features menu choices and a store design tailored to the Chinese marketTims China acquired the exclusive right to develop Popeyes® brand restaurants in mainland China in March 2023 SHANGHAI, China, Aug. 21, 2023 (GLOBE NEWSWIRE) -- TH International Limited (“Tims China” (Nasdaq: THCH)), the exclusive operator of Tim Hortons coffee shops and Popeyes restaurants in China, started the nationwide expansion of Popeyes in China on August 19 with the opening of its first flagship restaurant in Shanghai. A grand opening celebration and ribbon-cutting ceremony was held at the new restaurant in the heart of Shanghai’s Huaihai commercial district. Popeyes set an opening day record with 1,761 orders. Ribbon-cutting ceremony on opening day Guests eagerly awaited in a queue that exceeded hundreds of meters along Huaihai Road, with some arriving the night before, such as Miss Xiao, who arrived first at 10:30pm on August 18. The opening of the new flagship restaurant in Shanghai comes less than six months after Tims China became the exclusive operator and developer of the Popeyes brand in China in March 2023. Tims China plans to open at least 10 Popeyes restaurants in Shanghai this year and 1,700 across China over the next 10 years. “We are thrilled to open our first Popeyes restaurant in China, a milestone in our longer-term strategy to establish a strong presence across the country leveraging Tims’ infrastructure and operating expertise,” said Yongchen Lu, Chief Executive Officer of Tims China. “Despite a challenging overall macro-economic environment, foodservice retail sales have been a bright spot in China’s post-COVID recovery – one of the sectors that has rebounded strongly. Popeyes offers a fried-chicken recipe that Chinese diners will love, and a brand identity based on Louisiana’s signature joie de vivre that will appeal to younger consumers increasingly seeking new dining experiences. Our high-traffic location in Shanghai and our sensational grand opening – featuring a jazz band and lots of Louisiana flavor – are already creating significant buzz around the brand, which will provide momentum for our upcoming expan...