Business
TELUS declares it will not use AI to create or replicate art or imagery of Indigenous Peoples
TELUS declares it will not use AI to create or replicate art or imagery of Indigenous Peoples ...
About this update from Telus Corporation
[{"type":"text","content":"\n \n \n \n TELUS declares it will not use AI to create or replicate art or imagery of Indigenous Peoples\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prnml40{\nMARGIN-LEFT:3.33em !IMPORTANT\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n The declaration underscores TELUS' ongoing commitment to reconciliation with data and ethics strategy\n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n June 18, 2024\n \n \n /CNW/ - TELUS is proud to uphold its commitment to reconciliation by declaring that it will not use artificial intelligence (AI) technology to create or replicate the art or imagery of Indigenous Peoples. TELUS released its\n \n \n Reconciliation Commitment\n \n \n in 2021, which states TELUS is committed to progressing the path of Reconciliation in a deeply meaningful way, in partnership with Indigenous Peoples and is dedicated to fulfilling its role and responsibilities in this regard. This commitment has underscored TELUS' ongoing reconciliation efforts and the update to include technology and the use of AI further cements the evolution of this work.\n \n \n \n \n \n \n \n \n \n The declaration states: Progressing the path of reconciliation in a meaningful way includes the ethical use of technology and AI. Indigenous data sovereignty is crucial in this endeavor, with Indigenous Peoples controlling and protecting their cultural heritage and artistic expressions. TELUS is proud to support the artistic practices of Indigenous Peoples, while being mindful of the historic role organizations have played in the misappropriation of Indigenous art and culture. In upholding TELUS' Commitment to Artistic Integrity, we declare that we will not use AI technology to create or replicate the art of, or imagery of, Indigenous Peoples.\n \n \n \"At TELUS, we are deeply committed to embracing the important work towards reconciliation and believe that a fundamental aspect of our AI and data ethics efforts is listening and learning from those impacted by and interacting with technology,\" said\n \n Pam Snively\n \n , Chief Data & Trust Officer at TELUS. \"We are dedicated to workin...