Business
New survey shows majority of Canadians and Americans think about data privacy before shopping with a company
New survey shows majority of Canadians and Americans think about data privacy before shopping wit...
About this update from Telus Corporation
[{"type":"text","content":"New survey shows majority of Canadians and Americans think about data privacy before shopping with a company\n\n\nNew survey shows majority of Canadians and Americans think about data privacy before shopping with a company\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\nCanada NewsWire\n\n\nHere are the questions customers are asking to help them spot companies they can trust with their data this holiday shopping season\nTORONTO, Dec. 16, 2025 /CNW/ - This holiday season, while shoppers search for the perfect gifts and best deals, they're also navigating countless requests for their personal information. An email address for the receipt? A phone number for delivery updates? According to the latest TELUS Data Trust Survey, Canadian and American shoppers are increasingly pausing to consider their privacy: What am I getting in return? What are you doing with my data? This shift toward intentional data sharing means retailers must demonstrate clear benefits – convenience, savings, or better service – and respect for customers' data privacy in order to build the trust required for customers to hand over their information and do business with them.\nThe survey reveals that 78% of Canadians and 80% of Americans are more likely to buy from companies they trust. In fact, 70% of Canadians and 72% of Americans actively consider respect for their data privacy when deciding whether to trust a company. Yet confidence in organizations remains low. Only 39% of Canadians believe Canadian organizations respect data privacy – and just 19% say the same about American organizations. Americans share similar concerns, with only 37% believing that U.S. organizations respect data privacy and 31% saying they believe Canadian organizations respect data privacy. For the two-thirds of consumers who prioritize data privacy and trust over convenience (66% of Canadians and 71% of Americans), trust has become a deal-breaker.\n\"People know their data has value, and they're choosing to do business with companies that treat it with respect,\" says Pam Sn...