Toad PLC
12 July 2000
'TOAD IN A JAMJAR'
Affinity link with new Direct Line website
TOAD plc's recently launched e-commerce web-site, toade.com, will provide its
full range of car audio, security and multi-media products for sale, from today,
through jamjar.com - the new motoring internet site from Direct Line.
A six month affinity partnership with Direct Line has been signed by TOAD,
making it an important part of the on-line motoring shop. Jamjar.com provides
motorists with 24-hour access to virtually 100% of the range of new UK-supplied
cars at prices that are thousands of pounds lower than manufacturer's list
prices. Jamjar.com also sells used cars and imports, offers a guaranteed on-line
part exchange for used cars, and provides on-line route planning, car finance
and insurance.
'This is an ideal partnership opportunity for TOAD', says Stuart Gall,
marketing director of TOAD. 'It reinforces our commitment to establish toade.com
as the country's number one vehicle accessory web proposition. Major companies
such as Direct Line's jamjar.com are using credible e-commerce partners to
reinforce their position as providers of market leading, high quality services
and toade.com is perfectly positioned to meet that requirement.
The launch of toade.com has set new on-line standards in our market sector and
we will continue to develop affinity partnerships with leading companies such as
Direct Line'
Direct Line chose toade.com to supply its full range of in-car technology
products, including three of the UK's leading car security brands, all the
major car audio brands and TOAD's new range M3 navigation and in-car video
systems.
The jamjar site, which was officially launched today, will have a marketing
spend of £15 million in its first year. Direct Line's jamjar.com aims to become
the UK's leading motoring site in a market where an estimated 15% of car sales
will come from the Internet by 2005.
Direct Line's e-commerce Managing Director, Oliver Prill said, 'We are
delighted to be able to join forces with TOAD, Britain's largest car audio,
video and security company. They have an ideal fit with Direct Line to ensure
quality, service standards, product range and speed of delivery - the most
important elements of e-commerce.'
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