TechTarget Announces Winners of 2023 North American Archer Awards for Data-Driven B2B Marketing & Sales Excellence

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[{"type":"text","content":"\nThis year’s awards recognize Enterprise Technology leaders across 8 categories\n\n\n NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the winners of the 2023 North American Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. Each of this year’s winners is fueling highly successful Go-to-Market initiatives leveraging TechTarget’s real Prospect-Level IntentTM and services. Companies honored include established leaders and high growth innovators across multiple enterprise technology segments.\n\n\nYou can see the full list of this year’s winners here.\n\n\n“The Archer Awards recognize the best of the best marketing & sales leaders from top Enterprise Tech organizations,” said Michael Cotoia, CEO, TechTarget. “This year’s group of winners have been chosen based on the exceptional outcomes they are driving for their businesses, all powered by TechTarget’s leading purchase intent data, highly qualified audiences of real B2B tech buyers and comprehensive engagement services. We are proud to partner with these intelligent and innovative companies.”\n\n\nAn expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.\n\n\n2023 North American Archer Awards - Company Winners\n\n\nIntent-Driven Marketing Excellence\n\n\n\nDataiku\n\n\n\nIntent-Driven Sales Excellence\n\n\n\nT-Mobile\n\n\n\nBest Integrated Media Program\n\n\n\nDell Technologies\n\n\n\nBest Thought Leadership Program\n\n\n\nAmazon Web Services\n\n\n\nBest Product Marketing Content Program\n\n\n\nSAP SuccessFactors\n\n\n\nBest Pipeline Generation\n\n\n\nCloudflare\n\n\n\nPartner Marketing Excellence\n\n\n\nServiceNow\n\n\n\nBrightTALK Digital Team of the Year\n\n\n\nCribl\n\n\n\nTo learn more about the Archer Awards, click here.\n\n\nAbout the Archer Awards\n\n\nTechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.\n\n\nAbout TechTarget\n\n\nTechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven...

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