Business
TechTarget Announces Strategic Partnership to Integrate its Leading Account Intent Data Directly into the 6sense Revenue AI Platform
Mutual customers can use TechTarget’s precise and powerful 1st-party Priority Engine Account Intent Feeds in 6sense to build dynamic segments and better
About this update from Techtarget, Inc.
[{"type":"text","content":"\nMutual customers can use TechTarget’s precise and powerful 1st-party Priority Engine Account Intent Feeds in 6sense to build dynamic segments and better prioritize and convert the accounts that are most likely to buy\n\n\n NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to help B2B revenue teams create, manage, and convert high-quality pipeline to revenue, today announced the launch of a strategic partnership to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI™ Platform. This partnership brings mutual customers a potent new combination of intent data and capabilities to drive sales and marketing success.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240626602163/en/TechTarget Announces Strategic Partnership to Integrate its Leading Account Intent Data Directly into the 6sense Revenue AI Platform (Graphic: Business Wire)\n6sense uses advanced AI and big data analytics to empower organizations with actionable insights and predictive intelligence. The innovative 6sense Revenue AI platform is designed to help businesses identify and engage with their most promising prospects at the right time, significantly enhancing the efficiency and effectiveness of their sales and marketing efforts.\n\n\nTechTarget’s Priority Engine™ Account Intent Feeds offering, launched in April 2024, is powered by TechTarget’s leading purchase intent data. TechTarget directly sources this data from the real, observed activity of known accounts and buyers coming to TechTarget’s expansive global network while conducting research in support of active B2B technology purchases. Leveraging Priority Engine Account Intent Feeds in addition to 6sense’s proprietary intent enables revenue teams at mutual customers to focus on the right accounts at the right time, drive deeper engagement and generate more revenue from account-based efforts.\n\n\nThe combined intent data sets represent a new opportunity for mutual customers to:\n\n\n\nCreate efficiency by identifying, prioritizing and targeting accounts who are actively consuming contextually relevant buy-cycle content\n\n\n\nInform better list segmentation and enable deeper personalization at sc...