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TechTarget Announces 2022 North American Archer Award Winners for Data-Driven B2B Marketing & Sales Excellence
This year’s awards recognize Enterprise Technology leaders across 11 categories NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global
About this update from Techtarget, Inc.
[{"type":"text","content":"\nThis year’s awards recognize Enterprise Technology leaders across 11 categories\n\n NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2022 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners include established leaders and high growth innovators across every major enterprise technology segment. All the award recipients are delivering breakthrough results with innovative digital marketing and sales programs, all fueled by intent data.\n\nYou can see the full list of this year’s winners here.\n\n“Each year we are honored to recognize leading marketing & sales practitioners from top companies in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are leveraging the power of purchase intent to drive next-level results for their businesses. We are pleased to partner with each and every one of these extraordinary organizations and people and proud of the role that our team plays in contributing to their ongoing success.”\n\nAn expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.\n\n2022 North American Archer Awards - Company Winners\n\nBest Account-Based Marketing Program\n\n\nF5\n\n\nBest Demand Generation Program\n\n\nHPE\n\n\nBest Integrated Program\n\n\nSoftware AG\n\n\nBest Thought Leadership Program\n\n\nRed Hat\n\n\nBest Pipeline Development and Acceleration\n\n\nNWN Carousel\n\n\nContent Marketing Excellence\n\n\nSplunk\n\n\nData-Driven Sales Excellence\n\n\nSUSE\n\n\nIntent Data Marketing Excellence\n\n\nBitdefender\n\n\nPartner Marketing Excellence\n\n\nGoogle Cloud\n\n\nBrightTALK Digital Team of the Year\n\n\nCisco\n\n\nDigital Team of the Year\n\n\nTanium\n\n\nTo learn more about the Archer Awards, click here.\n\nAbout the Archer Awards\n\nTechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.\n\nAbout TechTarget\n\nTechTarget (Nasdaq: TTGT) is the global leader in...