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TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing & Sales
Technology marketing and sales leaders were honored across 15 categories NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader
About this update from Techtarget, Inc.
[{"type":"text","content":"\nTechnology marketing and sales leaders were honored across 15 categories \n\n NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2020 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners come from a diverse group of top hardware, software and services companies of all sizes across many major IT markets, including: Networking, Security, Cloud Computing, Storage, Business Applications, and more. All award recipients are driving significant results in their companies and markets by leveraging innovative strategies and tactics fueled by real purchase intent data and services.\n\nYou can see the full list of this year’s winners here.\n\n“Our customers’ success is something that is incredibly important to us and each year we are honored to recognize a select group of innovative marketing & sales leaders paving the way in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are using purchase intent data to power intelligent programs and campaigns that engage the right accounts and prospects and are driving incredible results for their organizations. We’re proud to be helping so many organizations in different markets accelerate their unique opportunity.”\n\nAn expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements over the past month.\n\n2020 North American Archer Awards - Company Winners\n\nBest ABM Campaign\n\n\nZoom Video Communications\n\n\nBest ABM Program\n\n\nHewlett Packard Enterprise\n\n\nBest Advertising Campaign\n\n\nDell Technologies\n\n\nBest Advertising Program\n\n\nNutanix\n\n\nBest Channel Enablement Campaign\n\n\nNVIDIA\n\n\nBest Channel Enablement Program\n\n\n8x8\n\n\nBest Demand Generation Campaign\n\n\nDropbox\n\n\nBest Demand Generation Program\n\n\nCyberArk\n\n\nBest Integrated Campaign\n\n\nAdobe\n\n\nBest Integrated Program\n\n\nAxway\n\n\nBest MSP Priority Engine™ Program\n\n\nConnectWise\n\n\nBest Sales Campaign\n\n\nAT&T\n\n\nBest Sales Program\n\n\nTalkdesk\n\n\nDigital Marketers of the Year\n\n\nCloudCheckr\n\n\nDomo\n\n\nServiceaide\n\...