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Informa TechTarget to Host 'Activating Intent' Virtual Summit, Examining Intent Data’s Role in Accelerating Growth
NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data &
About this update from Techtarget, Inc.
[{"type":"text","content":" NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, today announced its upcoming virtual summit Activating Intent. This one-day online event, scheduled for Thursday, March 20, is dedicated to helping product, marketing, sales and revenue operations leaders achieve maximum value from their intent data across their go-to-market (GTM) strategies.\n\nActivating Intent will feature expert-led sessions from top B2B marketing and sales leaders, offering insights into the power of intent data. Attendees will gain valuable knowledge from practical case studies, demonstrating how organizations can optimize their marketing and sales strategies by using insights to build an intent-fueled GTM strategy, improving tactical revenue drivers.\n\n“The ability to harness and activate intent data effectively is transforming how today’s more ambitious organizations connect with their buyers,” said John Steinert, CMO at Informa TechTarget. “This event is designed to equip these marketing and sales teams with the knowledge and tools needed to make data-driven decisions that accelerate business growth.”\n\nThe event will feature 8 jam-packed sessions with expert speakers spotlighting how leading organizations are leveraging intent to power better content strategy, better operationalize buying groups, win bigger deals across enterprise tech as well as multiple industry verticals like healthcare and get the most out of partner marketing.\n\nKeynoting the virtual summit is guest speaker and Forrester Principal Analyst Brett Kahnke, who will be presenting the event’s premier session, “Intent Innovation in 2025 and Beyond.” As GTM teams move past the early stages of intent data implementation, leaders are focusing on optimizing their approaches, refining their strategies, and exploring new use cases to drive additional impact. In his session, Kahnke will delve into his latest research, highlighting emerging industry trends and key areas of importance for GTM teams. He will also present the criteria and methodology of The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, the most recent research designed to guide decision-making around intent-driven targeting, content strategies, buying group qualification, and d...