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Informa TechTarget Once Again Named a Leader in Account-Based Marketing (ABM) in QKS Group Analyst Report
NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today
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[{"type":"text","content":" NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced that it has once again been recognized as a Leader in Account-Based Marketing (ABM) by QKS Group (formerly Quadrant Knowledge Solutions), a leading independent global analyst and consulting firm. Informa TechTarget is ranked among 12 global ABM vendors, underscoring the company’s comprehensive products and services, actionable insights and expansive global ABM customer base.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250930110833/en/Informa TechTarget named a Leader in QKS Group SPARK Matrix for Account-Based Marketing Platforms, Q3, 2025\nQKS Group’s SPARK Matrix™: Account Based Marketing (ABM) Platforms, Q3 2025 report includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market dynamics, and outlook. This research provides strategic information for technology vendors looking to better understand the existing market, support growth strategies, and for users to evaluate vendors’ capabilities, competitive differentiation, and market position.\n\n\nInforma TechTarget is recognized in the report for several key strengths, including:\n\n\n\nComprehensive ABM platform capabilities the unify data, analytics, and activation to support full-funnel ABM execution\n\n\n\nRobust and recently expanded market-leading intent data sourced from first-party engagements, enabling more precise signals across several thousand topics and more than 200 market segments\n\n\n\nPrecise and scalable go-to-market program enablement\n\n\n\nManaged services such as custom content creation, campaign orchestration and GTM support\n\n\n\nContinued growth in the global ABM market\n\n\n\n“We are proud to once again be recognized as a Leader in the SPARK Matrix,” said Gary Nugent, CEO at Informa TechTarget. “This recognition underscores the power of our proprietary intent data and our ability to help customers drive measurable business results across the entire product lifecycle. As ABM has consistently grown increasingly central to global go-to-market strategies, we remain committed to empowering marketing and sales teams to achieve deeper engagement...