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Informa TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm; Named Customer Favorite Among All Evaluated Vendors
Cementing its leadership position in multilevel intent insights, The Company received highest possible scores in 12 criteria, including Vision, Innovation,
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[{"type":"text","content":"\nCementing its leadership position in multilevel intent insights, The Company received highest possible scores in 12 criteria, including Vision, Innovation, Uniqueness of signals and Buying group prediction\n\n\n NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, today announced that it has been named a Leader in the Forrester Research, Inc. February 2025 report: The Forrester Wave™: Intent Data Providers For B2B, Q1 2025. The report evaluated fifteen vendors across 21 criteria, grouped into the categories of Current Offering and Strategy. It also evaluated Customer Feedback.\n\n\nInforma TechTarget received the highest possible scores in 12 of the 21 criteria. Criteria included: Vision; Innovation; Uniqueness of signals; Accuracy and noise filtering; Geographic coverage; Buying cycle analysis; Buying group prediction; and Reporting and data visualization. Additionally, among all vendors evaluated, Informa TechTarget was named a Customer Favorite, with the report noting that customers cited “exceptional levels of customer support and partnership”.\n\n\n“Informa TechTarget is WatchGuard’s go to provider for contact intent data and an essential partner in driving continuous success for our marketing and sales teams,” said Alexandra McWethy, Director of Demand Generation, WatchGuard Technologies. “Their first party data for our core audience of IT professionals is unique in the market, and the level of customer service they provide is a true differentiator.”\n\n\nTo access The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report, click here.\n\n\nAccording to the report, “[Informa TechTarget] remains the go-to provider for contact-level intent insights across the industries it serves and is a compelling choice for those looking to expand their intent capabilities globally.” Further, it stated that, “The combined offerings of the merged company further cement [Informa TechTarget’s] leadership position in multilevel intent insights against accounts, buying groups, and contacts.” In addition, the Forrester report noted that, “Proprietary data is the primary differentiator for any walled garden provider. [Informa TechTarget] builds on that strength with exceptional buying group iden...