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Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers
An indispensable partner to cybersecurity companies worldwide, Informa TechTarget to showcase actionable strategies for marketing success in a rapidly
About this update from Techtarget, Inc.
[{"type":"text","content":"\nAn indispensable partner to cybersecurity companies worldwide, Informa TechTarget to showcase actionable strategies for marketing success in a rapidly changing market\n\n NEWTON, Mass.--(BUSINESS WIRE)--\nTechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced its sponsorship and participation in CyberMarketingCon, the flagship annual event of the Cybersecurity Marketing Society. The conference, scheduled for December 7-10, 2025 in Austin, TX, is designed for cybersecurity go-to-market (GTM) leaders and professionals navigating the technical and ever-evolving world of cybersecurity marketing.\n\nWith over 50 speakers, keynotes, and 10+ workshops and sessions, CyberMarketingCon will cover all aspects of cybersecurity marketing, including strategies to maximize marketing ROI. Informa TechTarget will contribute to two key sessions during the event:\n\nDuring the conference, there will be more than 50 speakers and keynotes, and over 10 workshops and sessions covering all aspects of cybersecurity marketing, including maximizing marketing spend ROI. To keep GTM teams on the right track, Informa TechTarget will participate in two sessions at the conference:\n\n1. Cybersecurity Analyst Insider: Real Intelligence & Marketing Strategies That Win\n\n\nDate: Tuesday, December 9\n\n\nTime: 2:00 PM – 2:25 PM\n\n\nModerated by Annie Matthews, SVP of Security GTM at Informa TechTarget, this interactive, analyst-led panel will feature Principal Analysts Tyler Shields, Dave Gruber, and Andrew Braunberg from Omdia™ by Informa TechTarget.\n\nAttendees will gain:\n\n\nReal-time market intelligence from analysts actively covering the cybersecurity landscape.\n\n\nInsights into buyer behavior and decision-making processes.\n\n\nCompetitive positioning tactics to differentiate their brand.\n\n\nActionable strategies to translate analyst findings into world-class cybersecurity marketing programs.\n\n\n2. CyberSales Summit Panel: Adapting Sales Tech Stacks for Cybersecurity Decision-Makers\n\n\nDate: Wednesday, December 10\n\n\nAnnie Matthews will also join a panel at the CyberSales Summit, an event within CyberMarketingCon. This session will explore:\n\n\nHow leading GTM teams leverage data, AI, and automation to navigate long and complex cybersecurity sales cycles.\n\n\nThe ...