Business
Continued Expansion with Key Partnerships
Continued Expansion with Key Partnerships.
About this update from Team Internet Group Plc
[{"type":"text","content":"\n\nRNS Reach\n \n7 August 2023\n \nCentralNic Group plc\n(\"CentralNic\", the \"Group\" or the \"Company\")\n \nContinued Expansion with Key Partnerships and Integrations\n \nCentralNic Group PLC (AIM: CNIC), the global internet company that derives recurring revenue from privacy-safe, AI-based customer journeys that help online consumers make informed choices, is pleased to announce a series of recent strategic partnerships, achievements, and the overall progress of the Group. \n \nZeropark (www.zeropark.com), the Commerce Media offering of CentralNic, has now been upgraded to a Tier 1 Demand Partner by Sovrn, a leading publisher technology platform reaching 500 million active consumers each day1. This exclusive status not only reflects the scale of business that Zeropark has achieved with Sovrn, but also underscores CentralNic's continued commitment to compliance, transparency, and a mutual respect for Terms of Service (TOS) and operating practices. As a Tier 1 partner, Zeropark now has access to premium placements that are only available to a select group of Sovrn's most trusted partners.\n \nIn addition, Zeropark has secured a significant deal with Booking.com, the global online travel agency which recorded over 600 million website visits in June 20232. This partnership is aimed at increasing vacation bookings on Booking.com through targeted ad campaigns run by Zeropark's media buying team. Using the Zeropark platform, CentralNic will connect high-intent travellers seeking their next getaway directly to Booking.com.\n \nFurthermore, Klarna, the Buy Now Pay Later platform, has become a direct publisher on the Zeropark network. This strategic alignment marks a transformative phase in e-commerce advertising, creating novel opportunities for advertisers and enhancing the product discovery and purchase journey for Klarna's 150 million users3.\n \nVoluum (www.voluum.com), CentralNic's flagship ad tracker, has launched a new integration with the popular e-commerce platform Shopify. This free integration will allow the Company's customers to directly feed conversion data from their Shopify stores into Voluum, bolstering their ad, product, and page performance. Together, Voluum and Shopify aim to provide the necessary tools to millions of entrepreneurs, to enable them to create successful...