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Tarsus Launches “Don’t Freak Out. Get Checked Out.” Campaign During Healthy Vision Month to Encourage Patients with Demodex Blepharitis to Visit Eye Care Providers
Demodex blepharitis is a highly prevalent, yet often undiagnosed eyelid disease that impacts approximately 25 million eye care patients in the U.S. IRVINE,
About this update from Tarsus Pharmaceuticals, Inc.
[{"type":"text","content":"Demodex blepharitis is a highly prevalent, yet often undiagnosed eyelid disease that impacts approximately 25 million eye care patients in the U.S. IRVINE, Calif., May 08, 2023 (GLOBE NEWSWIRE) -- Tarsus Pharmaceuticals, Inc. (NASDAQ: TARS), whose mission is to focus on unmet needs and apply proven science and new technology to revolutionize treatment for patients, starting with eye care, today announced the launch of “Don’t Freak Out. Get Checked Out.”, a disease education campaign designed to encourage patients who may have Demodex blepharitis to visit their eye care provider for an eyelid check. In support of Healthy Vision Month in May, the first of its kind campaign is designed to support patients on their journey to identify the cause of their eyelid discomfort. A Media Snippet accompanying this announcement is available by clicking on the image or link below: “We know that many patients struggle with eyelid discomfort for years, and in many cases, are unaware of the potential root cause,” said Aziz Mottiwala, Chief Commercial Officer of Tarsus. “This targeted campaign is designed to reach patients who may be suffering from Demodex blepharitis to provide them with the necessary resources to help them more effectively understand the disease and arm them with useful information they can discuss with their eye care providers. We are hopeful that this campaign will finally provide patients with answers and support them on their journey to manage their disease and overall eyelid health.” The “Don’t Freak Out. Get Checked Out.” website, EyelidCheck.com, features useful tools and educational resources designed to encourage dialogue between patients and their eye care providers about Demodex blepharitis, including a quiz educating on differentiating factors of potential causes of eyelid discomfort, patient testimonials, information about joining a Demodex blepharitis community, and social media channels. Demodex blepharitis is caused by an overpopulation of Demodex mites, the most common ectoparasites found in humans. When present in small numbers, their presence goes largely unnoticed. But when an infestation occurs, it can cause ocular irritation, redness and inflammation. “I see Demodex blepharitis every day in my practice – and because it is so common in patients with concomitant eye conditions or diseases like dry eye or cata...