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Tundra Semiconductor Signs Avnet Electronics in North America
Tundra Semiconductor Signs Avnet Electronics in North America.
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[{"type":"text","content":"\n\n\n\n\nTundra and Avnet Team Up to Address Growing Demand for Tundra's Products\n\nOTTAWA, Aug. 9 /CNW Telbec/ - Tundra Semiconductor Corporation (TSX:TUN),\nthe leader in System Interconnect, today announced that it has signed Avnet\nElectronics Marketing Americas as a value-added distributor in North America,\nexpanding Tundra's product and support delivery to customers in the region.\nAvnet, one of the largest distributors of semiconductors, electronic\ncomponents and embedded subsystems, will now promote, supply and support\nTundra System Interconnect products throughout North America.\nThis new relationship addresses the rapidly growing demand from\ncommunications, networking, storage, and information technology leaders for\nTundra's PowerPC(R), PCI, PCI-X, RapidIO(R), VME and HyperTransport(TM) System\nInterconnect products. Avnet will add its breadth of industry knowledge,\nextensive customer relationships and strong regional coverage to Tundra's\ncurrent sales network in the region. Tundra's System Interconnect products are\na complementary fit with Avnet's product line portfolio and broad customer\nbase with opportunities in high growth markets for all Tundra products\nincluding its industry-leading RapidIO and PowerPC interconnect devices. With\nthe addition of Avnet, a second distribution channel, Tundra will expand its\ncustomer base and strengthens sales and support for current customers.\n\"Tundra's relationship with Avnet is based on a shared vision - working\ntogether to deliver and support a broad range of interconnect products\nenabling customers to build competitive advantages and get to market faster,\"\nsaid Robert Fischer, director of North American Sales at Tundra Semiconductor.\n\"With our selection of Avnet we intend to expand our business in North\nAmerica. Their depth of design and applications knowledge, extensive field\nsupport services, and product marketing strength combined with our rapidly\ngrowing System Interconnect product portfolio gives customers a winning\ncombination.\"\n\"We are pleased to enter into this alliance with Tundra. Increasingly\nrecognized as the market leader in System Interconnect, Tundra is successfully\ndeveloping relevant and innovative interconnect devices that exceed customer\nrequirements for performance and power,\" said Jeff Ittel, senior vice\npresident of semico...