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Target Unwraps Bullseye's Top Toys List, Plus Thousands of Toys Under $20 to Shop All Season Long

Target Corporation (NYSE: TGT) today unveiled its Bullseye's Top Toys List, featuring more than 40 must-have toys starting at just $5. Carefully chosen to help shoppers discover this season's most buzzworthy toys, the curated list makes it easier than ever to shop for the most-wanted toys of 2025. This year's lineup includes new and exclusive toys from beloved national brands like Disney, FAO Schwarz, LEGO, Mattel, Nintendo and items from Target's toy owned brand Gigglescape and the Bullseye-bra

articleTarget CorporationSeptember 25, 20257/company/target-corporation/news/target-unwraps-bullseyes-top-toys-list-plus-thousands-of-toys-under-dollar20-to-shop-all-season-long
Target Unwraps Bullseye's Top Toys List, Plus Thousands of Toys Under $20 to Shop All Season Long

About this update from Target Corporation

[{"type":"text","content":"Bullseye's Top Toys List features the hottest toys of the season from brands like Disney, FAO Schwarz, LEGO, Mattel and more, starting at $5","length":144,"tagName":"p","attribs":{}},{"type":"text","content":"The retailer's toy assortment features thousands of toys under $20, many new items from the top brands and hundreds of exclusives","length":133,"tagName":"p","attribs":{}},{"type":"text","content":"For the first time, Target is hosting in-store toy demos every weekend from Nov. 8-Dec. 21 and has created a new holiday kids' catalog to make toy shopping easy no matter how guests choose to shop","length":200,"tagName":"p","attribs":{}},{"type":"text","content":"MINNEAPOLIS, Sept. 25, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) today unveiled its Bullseye's Top Toys List, featuring more than 40 must-have toys starting at just $5. Carefully chosen to help shoppers discover this season's most buzzworthy toys, the curated list makes it easier than ever to shop for the most-wanted toys of 2025. This year's lineup includes new and exclusive toys from beloved national brands like Disney, FAO Schwarz, LEGO, Mattel, Nintendo and items from Target's toy owned brand Gigglescape and the Bullseye-branded collection.","length":581,"tagName":"p"},{"type":"text","content":"In addition, the retailer is offering an exciting assortment of toys from owned, national and emerging brands at an incredible value. Shoppers will find thousands of toys under $20 — many of them new and hundreds exclusive to Target.","length":233,"tagName":"p"},{"type":"text","content":""Our Bullseye's Top Toys List is a big part of the holiday experience for millions of families, and this year's list has something for everyone," said Cassandra Jones, senior vice president of merchandising for Fun101, Target. "As curators of fun, we've handpicked the hottest new toys from the top brands — including hundreds of exclusives and thousands priced under $20 — to bring the magic of play to life. We're making it easy for every family to find something special to gift at a great price this season."","length":548,"tagName":"p"},{"type":"text","content":"Below is the full 2025 Bullseye's Top Toys list, which will be clearly marked in store aisles and online, making it easy to find the season's most-w...

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