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Target Unveils Largest Spring Beauty Assortment Ever -- Making Trend-Driven, Expert-Backed Beauty More Accessible
Target Corporation (NYSE: TGT) today announced that beginning in February, guests will find the retailer's largest-ever Spring beauty assortment in stores nationwide and on Target.com. Curated by Target's beauty team, the assortment is paired with a fully refreshed store experience and in-store beauty events.
About this update from Target Corporation
[{"type":"text","content":"Retailer brings in nearly 3,000 new products, more than 60 new brands for the season","length":84,"tagName":"p","attribs":{}},{"type":"text","content":"Reimagined in‑store experience plus beauty events help guests discover what's new and trending","length":98,"tagName":"p","attribs":{}},{"type":"text","content":"Members of Target's paid Target Circle 360 program get early access to select new products ","length":94,"tagName":"p","attribs":{}},{"type":"text","content":"MINNEAPOLIS, Jan. 28, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced that beginning in February, guests will find the retailer's largest-ever Spring beauty assortment in stores nationwide and on Target.com. Curated by Target's beauty team, the assortment is paired with a fully refreshed store experience and in-store beauty events.","length":371,"tagName":"p"},{"type":"text","content":""Beauty is incredibly important and deeply personal to our guests, so our team has worked with beauty powerhouses and small, innovative, emerging brands alike to bring thousands of new products to the mix," said Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target. "We ended up with a Spring beauty lineup that reflects what guests are looking for right now — exciting new discoveries, Target‑only exclusives and prices that feel good. And we've freshened up the in‑store experience, too, so finding a new favorite feels easy and enjoyable."","length":596,"tagName":"p"},{"type":"text","content":"Trend-driven assortment","length":23,"tagName":"p"},{"type":"text","content":"Target's insights show that expert-backed products and high-quality ingredients matter to guests. Target's merchants used those insights to build a distinct assortment that gives consumers a wide variety of choices, with more than 90% of items under $20.","length":262,"tagName":"p"},{"type":"text","content":"Here's how Target is bringing top beauty trends to life:","length":60,"tagName":"p"},{"type":"text","content":"Prestige vibes at accessible prices: More guests want an elevated, editorial‑beauty look, but in a way that feels effortless and accessible. Target is bringing prestige-inspired beauty within reach, introducing popular brands like Morphe cosmetics, exclusive-to-Target brands like Ontu and...