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NAKED LIFE® EXPANDS U.S. RETAIL PRESENCE WITH TARGET LAUNCH

Naked Life, Australia's No.1 non-alc cocktail brand, has expanded its U.S. retail presence with a national launch in over 800 Target stores nationwide. Crafted with real botanicals, zero alcohol, and zero sugar, Naked Life delivers a true-to-cocktail experience rooted in flavor and authenticity. This milestone marks a significant step in the brand's U.S. expansion, increasing access to premium non-alcoholic ready-to-drink cocktails for consumers.

articleTarget CorporationJanuary 6, 20263/company/target-corporation/news/naked-lifer-expands-us-retail-presence-with-target-launch
NAKED LIFE® EXPANDS U.S. RETAIL PRESENCE WITH TARGET LAUNCH

About this update from Target Corporation

[{"type":"text","content":"Premium, Award-Winning Non-Alc Cocktails are Now Available at Select Target Stores Nationwide","length":108,"tagName":"p","attribs":{}},{"type":"text","content":"CHICAGO, Jan. 6, 2026 /PRNewswire/ -- Naked Life, Australia's No.1 non-alc cocktail brand, has expanded its U.S. retail presence with a national launch in over 800 Target stores nationwide. Crafted with real botanicals, zero alcohol, and zero sugar, Naked Life delivers a true-to-cocktail experience rooted in flavor and authenticity. This milestone marks a significant step in the brand's U.S. expansion, increasing access to premium non-alcoholic ready-to-drink cocktails for consumers.","length":496,"tagName":"p"},{"type":"image","alt":"NAKED LIFE","displaySize":"","headline":null,"caption":"NAKED LIFE","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/7db4cd2baa2691690ed92e50639ab2bf"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ukOCwLwHD76wmB0eDegbmg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7db4cd2baa2691690ed92e50639ab2bf","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2850611/NAKED_LIFE.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As interest in mindful drinking and moderation grows, more consumers are seeking non-alc options that feel elevated, and the brand's expansion into Target reflects the shift, making premium non-alcoholic cocktails more accessible to shoppers nationwide.","length":257,"tagName":"p"},{"type":"text","content":"Starting January 4, Target is selling two of the brand's best-selling flavors – Cosmopolitan and Margarita – each crafted with real botanicals and deliver a true-to-cocktail experience without alcohol or Sugar, and only 5 calories. For a limited time, a 4-pack will be available for $8.49, giving shoppers an easy, premium way to explore full-flavored non-alcoholic options.","length":378,"tagName":"p"},{"type":"text","content":""As legal drinking age Gen Z and Millennials incorporate non-alc cocktails into their evolving drinking habits, they're looking for options that feel elevated and true to the classics," says Tracey Bien Schenck, Senior Director of Marketing at Naked Life. "This launch with ...

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