Press release
NBA® 2K23 Celebrates the Intersection of Music and Basketball Culture with All-New MyCAREER Experience and J. Cole GameStop Exclusive DREAMER Edition Cover for PS5 and Xbox X|S
Check out the all-new NBA® 2K23 MyCAREER storyline in the reveal trailer, featuring Grammy Award winning multi-platinum hip-hop artist J. Cole, and
About this update from Take-two Interactive Software, Inc.
[{"type":"text","content":"\nCheck out the all-new NBA® 2K23 MyCAREER storyline in the reveal trailer, featuring Grammy Award winning multi-platinum hip-hop artist J. Cole, and Dreamville’s Bas and Elite\n\nGlobally-sourced soundtrack features artists such as Polo G, CKay, Jackson Wang and more, with expansions and record label partnerships across Seasons\n\n NEW YORK--(BUSINESS WIRE)--\n2K today revealed details about the all-new MyCAREER experience in NBA® 2K23 on Next Gen that includes the largest and most involved storyline in franchise history. The story kicks off after the NBA Draft and challenges players to balance their performance in the NBA, while navigating their off-court career through music, fashion, and business. Among a rich cast of characters and cameos, MyCAREER will feature Dreamville musicians Elite and Bas as they help players befriend J. Cole and capture the hearts and minds of The City.*\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220901005296/en/2K today revealed details about the all-new MyCAREER experience in NBA® 2K23 on Next Gen that includes the largest and most involved storyline in franchise history. The story kicks off after the NBA Draft and challenges players to balance their performance in the NBA, while navigating their off-court career through music, fashion, and business. Among a rich cast of characters and cameos, MyCAREER will feature Dreamville musicians Elite and Bas as they help players befriend J. Cole and capture the hearts and minds of The City.* (Photo: Business Wire)\nJ. Cole was also revealed as the cover star for the NBA 2K23 DREAMER Edition dropping this fall for PlayStation® 5 and Xbox Series X|S. Exclusively available at GameStop in the U.S. and Canada, the NBA 2K23 DREAMER Edition adds to J. Cole’s already standout accomplishments as a Grammy Award winning multi-platinum hip-hop artist and certified baller. Visit the NBA 2K23 official website for all the details.\n\n“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” said J. Cole. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K. There’s also more to come,...