Press release
Make-A-Wish® Kid William Floyd Joins NBA® 2K20 Roster as First Authentically Scanned and Playable Fan in Basketball Video Game Series’ History
Publishing label and nonprofit organization partner to deliver once-in-a-lifetime experience for 15-year-old from Georgia NEW YORK--(BUSINESS WIRE)-- 2K
About this update from Take-two Interactive Software, Inc.
[{"type":"text","content":"\nPublishing label and nonprofit organization partner to deliver once-in-a-lifetime experience for 15-year-old from Georgia\n\n NEW YORK--(BUSINESS WIRE)--\n2K today announced that Make-A-Wish® kid, William Floyd, a 15-year-old from Georgia with a rare genetic disorder causing severe muscle weakness and heart problems, is the first non-NBA athlete in the popular basketball video game series’ history to be authentically scanned and earn a spot on an NBA® 2K playable roster. Available for download beginning today on the Xbox One family of devices, including Xbox One X, as well as PlayStation®4 system, Windows PC and Nintendo Switch™, William’s NBA® 2K20 player model may be found within Quick Game mode as a free agent for players to include on their teams of choice, as well as through new MyCAREER and MyLEAGUE rosters.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200304005130/en/In-game NBA 2K20 screenshot of Make-A-Wish kid William Floyd dunking in an Atlanta Hawks jersey. (Photo: Business Wire)\n\nMake-A-Wish sent William and his family from Georgia to 2K’s headquarters in Novato, California, to grant his wish to visit the home of NBA 2K; however, he was unaware that in addition to his unforgettable tour, 2K planned to professionally scan his likeness – just as they had with his favorite NBA stars – and create him as a playable roster member in NBA 2K20 and make him accessible to millions of players around the world to add to their teams.\n\n\n“When we learned about William’s wish to visit 2K, the whole team was thrilled,” said Ronnie Singh, also known as Ronnie 2K. “Learning about his journey was really humbling, and we wanted to find a way to make William’s wish come true in the biggest way possible. We couldn’t think of a better way to do that than bringing his passion to life in-game and giving millions of NBA 2K fans around the world the chance to enjoy William’s player model.”\n\n\nMuch like today’s biggest NBA stars, William’s NBA 2K experience began at the 2K Motion Capture Studio, where 140 motion capture cameras caught his every move. William then had his likeness recreated in incredible detail by 146 Pixelgun cameras, each capturing every grimace and grin, and all to help authentically bring his player model to life.\n\n\n“Each player does a dance move or...