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Taboola Teams with Gannett in Exclusive Five-Year Content Recommendation Partnership
Newest Deal to Surpass 10-Year Milestone Together for Companies NEW YORK, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in
About this update from Taboola.com Ltd.
[{"type":"text","content":"Newest Deal to Surpass 10-Year Milestone Together for Companies\nNEW YORK, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a renewed partnership with Gannett Co., Inc. (NYSE: GCI), which reaches 133 million monthly unique visitors across the USA TODAY Network and publishes USA TODAY along with over 200 local media outlets across 43 U.S. states. Since 2013, Gannett has leveraged Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, for a more engaging experience. Additionally, Gannett has implemented Taboola Newsroom, an offering that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership. In this new deal, Gannett will test additional Taboola offerings including Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership. Gannett will also explore the option to adopt Taboola Turnkey to support its consumer product review site, Reviewed, part of the USA TODAY Network. Taboola Turnkey is a new offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make great purchase decisions. \"Taboola has been a valued partner of Gannett and we’re delighted to expand our relationship,” said Kate Gutman, Senior Vice President, Content Ventures at Gannett. “Taboola continues to help us test different content for specific audience segments for improved engagement through services like Newsroom and drive more valuable user engagement across our network of digital properties. We’re looking forward to seeing how Taboola’s homepage-specific recommendations and e-commerce offerings can make us even more successful.” “It’s been so great to have grown with Gannett for over 10 years now. They’ve shown a commitment to innovation an...