Business
Taboola Signs Three-Year Exclusive Deal with Penske Media Corporation (PMC) to Power Recommendations Across Several Top Sites Including Rolling Stone, Billboard, BGR, Variety, Hollywood Reporter, Deadline and more
NEW YORK, May 10, 2022 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new
About this update from Taboola.com Ltd.
[{"type":"text","content":"NEW YORK, May 10, 2022 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new three-year deal with Penske Media Corporation (PMC), a leading independent global media and information services company that reaches a monthly audience of more than 310 million readers. Under the agreement, PMC will now leverage Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience, and video, into its family of websites. These sites include: Rolling Stone, Billboard, BGR, Variety, Indiewire, Hollywood Reporter, Deadline, Footwear News and TV Line. The company will also utilize Taboola News, which will feature PMC content in front of Taboola’s large scale of readers across mobile devices. With these Taboola offerings, PMC aims to grow engagement and audiences across its sites, as well as feature innovative new ways to boost monetization across its portfolio of websites. PMC has also leveraged Skimlinks offerings to help drive and open up new ecommerce opportunities. Previously, Taboola announced a long-term deal with She Media, part of PMC. “As our readership grows, it was important to find a partner who can support our evolution in every regard. In Taboola, we found a technology company we not only trust but whose comprehensive offerings keep our readers engaged, and open new avenues to grow our business,” said PMC's Chief Digital Officer, Craig Perreault. Adam Singolda, Founder and CEO, Taboola said: “PMC has shown they are a must-read destination for people who are passionate about the latest in entertainment, lifestyle and technology news. Their vision is truly holistic and looks at growth from all angles and we are grateful to power many parts of it – from audience engagement to monetization and ecommerce. This long-term deal is a testament to why publishers continue to choose Taboola for our unique technology and expert team.” About Taboola Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including ...