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Taboola Signs New 1-Year Deal with Cox Media Group
Leading Integrated Media Company Selects Taboola as Exclusive Recommendations Provider for 10th year NEW YORK, July 19, 2022 (GLOBE NEWSWIRE) -- Taboola
About this update from Taboola.com Ltd.
[{"type":"text","content":"Leading Integrated Media Company Selects Taboola as Exclusive Recommendations Provider for 10th year\nNEW YORK, July 19, 2022 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a renewed one-year deal with Cox Media Group, the industry-leading integrated media company delivering content to more than 60 million viewers through television, radio stations, streaming and digital platforms as well as local, regional and national advertising businesses. This will be the 10th year that Taboola has provided audience recommendations to readers of Cox Media Group digital properties. In 2022, Cox Media Group began utilizing Taboola’s Read More feature, which helps publishers engage mobile users before they bounce by raising the visibility of below-article units higher up on the page while enabling interested users to continue reading the full article. Since its implementation, Read More has delivered a 203 percent mobile ad revenue uplift for Cox Media Group. \"Our renewed deal with Taboola speaks to the strategic value of our long-standing relationship,” said Joe Weir, SVP at Cox Media Group. “Taboola’s commitment to ongoing releases of innovative offerings provide ways to drive monetization and engagement. Our companies work well together to achieve mutual goals, and through this relationship, we’ve been able to hit our new benchmarks.” “As we hit the decade mark together, Cox Media Group has shown a willingness to adopt new Taboola innovations, insights and tech that contributed to their rapid growth. Local news continues to be critical, and the massive reach of Cox Media Group’s local news network is especially important,” said Adam Singolda, CEO at Taboola. “Their mission to inform, entertain and elevate diverse audiences and communities is remarkable. Playing a part in Cox Media Group’s mission and continued growth, while also becoming their longest-standing partner in our space, is a testament to the mutual trust we’ve developed.” About TaboolaTaboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the...