Business
Taboola Drives AI-Powered Personalization for Top Publishers, Driving Over 15% Increase in Visits Per Month, Nearly 10% Increase in Pageviews Per Visit with Homepage for You; More Than 3,500 Journalists Leverage Taboola Newsroom
NEW YORK, May 17, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new
About this update from Taboola.com Ltd.
[{"type":"text","content":"NEW YORK, May 17, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new milestone for Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership. According to Reuters Institute, media companies are integrating AI to deliver improved personalization, with nearly 40% indicating that they are testing out different technologies to do so. Personalization has become the standard in content, and readers have grown accustomed to fresh and relevant content every single visit. Personalization is valuable for publishers, as it can help them win coveted user attention and use it to build loyalty and grow their businesses. Through Newsroom and Homepage For You, Taboola is bringing its AI capabilities to help over 3,500 premium editors and journalists personalize their sites, improve overall engagement and build lasting loyalty through homepages, section fronts and app homescreens. This enables publishers to maximize the value of this critical real estate — where they reach their super users and those with the highest potential of becoming super users — all while maintaining strict control with highly customizable tools, matching their design with a flexible and dynamic integration, saving editorial time and generating incremental revenue from increased site engagement, new subscriptions and premium ad placements. Leading global publishers including McClatchy, Le Télégramme, NDTV, The Independent and others are among Taboola partners leveraging Homepage For You. These sites have seen over 15% of an increase in visits per month, nearly 10% of an increase in pageviews per visit and personalized content resulting in between 30-50% of an increase in click-through rate (CTR) vs. curated content in the same position. Homepage For You is part of Taboola’s comprehensive publisher offerings, which have generated more than $2.5 billion for publishers from 2020 through 2023. Supporting quotes “Newsroom’s...