Business
Taboola Announces SmartBid Dimensions; A New “Autonomous Driving” Experience For Advertisers, Based on Taboola’s “Curiosity Graph” of 500 Million Daily Active Users and 30 Billion Annual Clicks
SmartBid Now Accounts for 85% of Taboola Advertiser Spend NEW YORK, Nov. 08, 2021 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering
About this update from Taboola.com Ltd.
[{"type":"text","content":"SmartBid Now Accounts for 85% of Taboola Advertiser Spend\nNEW YORK, Nov. 08, 2021 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a significant update to SmartBid, an A.I.-powered technology that helps advertisers maximize their campaign performance even more autonomously. Introduced in 2018, SmartBid uses readership pattern data from global campaigns that reach more than 500 million daily active users and deep learning algorithms to adjust advertisers’ bids, to drive actions an advertiser wants to accomplish. In Q3 2021, 85 percent of total advertising spend on Taboola tapped SmartBid. For the past two years, SmartBid took advantage of Taboola’s scale and size, including its curiosity graph - the connection between reader interests across content - to make decisions on behalf of the advertiser when it came to auction price. As was industry standard, SmartBid analyzed a site’s performance, and used that as a main signal to adjust the price an advertiser should pay. For an example, if a site drove less conversions for an advertiser, SmartBid would adjust the price lower and vice versa. That still meant that advertisers had to be somewhat leaned in, to take into consideration more granular circumstances such as geography, time of day, day of week, platform (mobile, app), operating system, creative, and dozens more. Introducing SmartBid DimensionsAs of today, Taboola is taking a meaningful step forward with SmartBid Dimensions, a new way to take all of these granular circumstances and fully automate the process for advertisers. The technology uses A.I. to go beyond publisher performance to change the price of each bid, and instead look at dozens of granular dimensions advertisers care about. With SmartBid Dimensions, advertisers can for the first time couple contextual and demographic data with more user dimensions on readers--data points which uniquely connect content, consumers and interests, and are sourced from Taboola’s 500 million daily active users and 30 billion annual clicks. These dimensions provide advertisers unique readership signals, powered by Taboola, that are inaccessible elsewhere. “It is so important to help advertisers succeed, because advertiser success is directly correlated to publisher suc...