Press release
T-Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America® Give 15 Million Meals and Take Back 2020 With a Magenta Wave of Positivity
What’s the news: Starting on World Kindness Day (Nov. 13) through Giving Tuesday (Dec. 1) and ending on Dec. 4, 2020, T-Mobile is closing out this year by
About this update from T-mobile Us, Inc.
[{"type":"text","content":"\nWhat’s the news: Starting on World Kindness Day (Nov. 13) through Giving Tuesday (Dec. 1) and ending on Dec. 4, 2020, T-Mobile is closing out this year by spreading the love and asking everyone to #CaptureKindness. Photos and stories posted on social media, along with customer clicks in the T-Mobile Tuesdays App on Giving Tuesday, will translate to the Un-carrier’s biggest contribution to Feeding America® ever — up to 15 million meals* delivered to families across the U.S.\n\nWhy it matters: Millions of Americans are facing food insecurity right now, particularly due to the devastating impact of the COVID-19 pandemic. T-Mobile wants to give back and do it while making others feel good — providing people a reason to smile and hopefully encouraging all of us to reconnect with our communities. Leave it up to the Supercharged Un-Carrier to help supercharge America’s kindness (with even more kindness!) through the #CaptureKindness campaign.\n\nWho it’s for: Anyone who needs a little positivity in their life right now (and who doesn’t!?!).\n\n BELLEVUE, Wash.--(BUSINESS WIRE)--\nLove and connection are at the heart of who T-Mobile is, and this Giving Season it’s pretty clear we ALL need more of both! So, starting on World Kindness Day (Nov. 13) through Giving Tuesday (Dec. 1) and ending on Dec. 4, 2020, the Un-Carrier is inviting everyone to #CaptureKindness through social media posts and T-Mobile Tuesday clicks — and help Feeding America®, the country’s largest hunger-relief nonprofit, deliver millions of meals to people facing food insecurity.\n\nAs Feeding America® estimates up to 50 million families are impacted by the COVID-19 pandemic, there is a critical need this holiday season. So, T-Mobile is stepping up with its biggest donation goal to date to support Feeding America’s mission to end hunger — 15 million meals — and they’re asking customers, fans and employees to join them. Here’s how:\n\n\nFor every act of kindness shared on Twitter, Facebook and Instagram with the hashtag #CaptureKindness (Nov. 13, 2020 through Dec. 4, 2020), T-Mobile will donate $10 (equivalent to 100 meals) to Feeding America®, up to $1 million (or up to 10 million meals). From donations to charity, checking in with an elderly neighbor, or paying for a stranger’s coffee… every good deed counts!\n\n\nOn Giving Tuesday (Dec. 1, 2020), for each customer ...