Press release
T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions
Adding Vistar and Blis to T-Mobile’s Advertising Solutions business strengthens the Un-carrier’s digital advertising portfolio and unlocks better experiences
About this update from T-mobile Us, Inc.
[{"type":"text","content":"\nAdding Vistar and Blis to T-Mobile’s Advertising Solutions business strengthens the Un-carrier’s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers\n\n BELLEVUE, Wash.--(BUSINESS WIRE)--\nT-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company’s commitment to transforming advertising through its T-Mobile Advertising Solutions (T-Ads) business by creating comprehensive solutions that unlock better, more relevant ad experiences for consumers, greater value for marketers, and meaningful growth for the business.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250304217173/en/Adding Vistar and Blis to T-Mobile’s Advertising Solutions business strengthens the Un-carrier’s digital advertising portfolio and unlocks better experiences for consumers while creating more comprehensive and impactful services for marketers (Graphic: Business Wire)\n“Acquiring Vistar Media and Blis marks a significant step forward in T-Mobile’s strategy to create truly transformative advertising solutions that are built by marketers for marketers,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “Advertising is at its best when it cultivates deeper, authentic connections between brands and consumers. With the addition of Vistar and Blis, T-Mobile has an incredible opportunity to deliver this experience along the customer journey with privacy-centric solutions that drive targeted, measurable outcomes.”\n\nVistar's advanced programmatic out-of-home platform will help T-Ads change the game in DOOH advertising. With T-Mobile’s unique customer insights and data, Vistar’s end-to-end tech platform and scale will seamlessly connect digital messaging to real-world environments, amplifying reach and engagement and improving the measurability of campaigns. Blis will bolster the Un-carrier’s ability to deliver more addressable omnichannel advertising with future-proof, cookie-less technology and targeting capabilities, enhancing T-M...