Press release
Rooted in Culture: T-Mobile Report Unveils Latino Trends in Work, Entertainment and Connection
Data shows U.S. Latinos are a hyper connected demographic that prefer video and voice calls and are highly engaged with mobile educational and financial apps
About this update from T-mobile Us, Inc.
[{"type":"text","content":"\nData shows U.S. Latinos are a hyper connected demographic that prefer video and voice calls and are highly engaged with mobile educational and financial apps\n\n\n BELLEVUE, Wash.--(BUSINESS WIRE)--\nToday, T-Mobile (NASDAQ: TMUS) unveiled its findings from Conectados: U.S. Latino Mobile Trends Report, offering insights into how U.S. Latinos use mobile technology to stay connected, pursue opportunity and embrace culture in a digital-first world. The findings were revealed at the inaugural Velocity Conference in Los Angeles earlier today, where business leaders gathered to talk about the intersection of culture, commerce and technology.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250924851944/en/Rooted in Culture: T-Mobile Report Unveils Latino Trends in Work, Entertainment and Connection. Data shows U.S. Latinos are a hyper connected demographic that prefer video and voice calls and are highly engaged with mobile educational and financial apps\n“Latinos represent more than 25% of our customer base, and their voices and experiences shape who we are as a company. Our report shows that mobile technology for this community is more than a tool, it’s a lifeline for connection, opportunity and cultural expression,” said Jorge Martel, Vice President and General Manager, T-Mobile Puerto Rico. “At T-Mobile, we understand the many layers of the Latino experience, and we are proud to be the leading telecommunications provider for Latinos in the U.S.”\n\n\nThe report highlights how Latinos in the U.S. are using their devices not only to stay connected across borders but also to drive entrepreneurship, learning and cultural expression. With bilingualism and biculturalism on the rise, Latinos are blending English and Spanish in how they consume content, underscoring the demand for inclusive, bilingual experiences. These trends demonstrate the critical role mobile technology plays in helping Latinos preserve heritage, embrace innovation and shape the future of connectivity.\n\n\nConnecting Across Borders\n\n\nLatinos are using their phones to stay in touch with family and friends abroad at a staggering rate. In fact, 73% of Spanish speakers report contacting someone internationally at least once a month, compared to 49% of English speakers. And their interaction goes beyond t...