Press release
No Foolin’: T-Mobile Leads a Movement to Transform This April 1 from a Day of High Jinx to a Day of High Fives
The Un-carrier rallies everyone — including big brands — to #GiveThanksNotPranks this April Fools’ and kicks it off with $500K for teachers to outfit
About this update from T-mobile Us, Inc.
[{"type":"text","content":"\nThe Un-carrier rallies everyone — including big brands — to #GiveThanksNotPranks this April Fools’ and kicks it off with $500K for teachers to outfit classrooms for students \n\nWhat’s the news: T-Mobile is calling on everyone to pause the pranks on April Fools’ Day this year and instead focus on gratitude. Everyone can use a pick-me-up after a tough year, so the Un-carrier, alongside other brands, has launched a movement to #GiveThanksNotPranks this April 1 — starting with an up to $500K donation to support teachers and students.\n\nWhy it matters: Showing appreciation to some of the people who make our lives better on the daily and who have gotten us through the last year is the least we can do during these complex times. Also, studies show that acts of gratitude lead to more gratitude … so let’s get to the thanking!\n\nWho it’s for: Everyone! Because now, in particular, everyone has something — and someone — to be thankful for.\n\n BELLEVUE, Wash.--(BUSINESS WIRE)--\nT-Mobile (NASDAQ: TMUS) is known for its legendary April Fools’ Day pranks, but the Un-carrier is once again shaking up the status quo and challenging everyone to ditch the shenanigans on April 1 and instead show their appreciation. Inspired by a study finding that those who witness even a single act of gratitude are more inspired to join in and express gratitude themselves, T-Mobile is igniting a chain reaction of thankfulness in a year where we all could use a little extra love, calling on customers, employees, fans, brands and companies to join a movement to transform April 1 into something a little less foolish and #GiveThanksNotPranks.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210322005558/en/(Photo: Business Wire)\nMotorola, OnePlus, SanMar, Wattpad, Mattress Firm, Sleep.com and Drone Racing League have already pledged their support to join the movement with T-Mobile. They’ll pause the pranks and instead give donations to non-profit organizations and drive a wave of shout-outs through their social media channels with the #GiveThanksNotPranks hashtag. TikTok is participating too, bringing their community in with a hashtag challenge.\n\nAnd the Un-carrier is not stopping there! T-Mobile announced it is getting #GiveThanksNotPranks started by partnering with its customers and fans to help gi...