Press release
New Magenta, Hue Dis? T-Mobile Rebrands With a Bold New Color Fit for the Leader in 5G
What’s the news: T-Mobile is rebranding. Gone is the old, iconic magenta the Un-carrier is known for. Today, nearly two years after joining forces with
About this update from T-mobile Us, Inc.
[{"type":"text","content":"\nWhat’s the news: T-Mobile is rebranding. Gone is the old, iconic magenta the Un-carrier is known for. Today, nearly two years after joining forces with Sprint, T-Mobile introduced New Magenta, a revolutionary new color fit only for the 5G leader with the largest and fastest 5G network. More Un-carrier, more 5G and most of all … more magenta.\n\nWhy it matters: T-Mobile’s knack for industry-leading innovation now extends far beyond wireless and into the world of color. And this isn't something that happened overnight … bringing New Magenta to life is the culmination of thousands of hours of research by the top artists and color scientists on the planet.\n\nWho it’s for: Consumers everywhere. Feast your eyes!\n\n BELLEVUE, Wash.--(BUSINESS WIRE)--\nIt’s here... and nothing will ever be the same. Today, T-Mobile (NASDAQ: TMUS) announced a major brand refresh – departing from its iconic magenta hue with the introduction of a revolutionary new color fit for the leader in 5G: New Magenta. Since joining forces with Sprint two years ago, T-Mobile has cemented itself as the leader in 5G with the largest and fastest nationwide 5G network. The Un-carrier is leading a new era in wireless, and there’s no better time than now for a bold change.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220331005580/en/(Graphic: Business Wire)\n“T-Mobile revolutionized the wireless industry and now we’re revolutionizing color as we know it with New Magenta. Never before has a color so perfectly captured the very essence of a brand,” said Mike Sievert, CEO of T-Mobile. “And while this new color is dramatically different, underneath it we’re still the Un-carrier, the same customer-first champion and innovative disruptor we’ve always been. New Magenta is bold, audacious – and fit for the leader in 5G. And it’s just damn fine to look at.”\n\nNot only is New Magenta a new look for the Un-carrier, but it’s an entirely new color unseen by the human eye… until now. Magenta is not a color found in the visible spectrum of light. It’s an extra spectral perception of color the brain creates when the eye refracts the mixture of red and violet/blue light, with the absence of green [1]. This made inventing New Magenta a truly unique endeavor. We looked to the root of magenta for inspiration and then dug ev...